VIP Class Notes (Mike)

Vocabulary

publicity (n) = notice or attention given to sb/sth by the media 
ie. Our new product gained publicity through Wechat mostly.

I will prepare the questions more deeper
I will prepare for the questions better.

Why would you like the products?
What makes you like our products?

I will prepare it more…
I will prepare it in a more detailed way, and make some comparisons with other brands

But this brand is more designable
Boucheron has more emphasis on design compared with other brands.

these 2 is the main reasons for me
these are the two main reasons why I want to work for them.

Read and summarize this article

The global luxury market in China is already a billion-dollar industry and is still growing at a significant rate. In order to continue this growth, the luxury brand entities need to understand their consumers (both young and old) and how to appeal to different demographics.

Looking to broaden their scope, many luxury brands have created innovative marketing campaigns utilizing social media platforms, exhibits, livestreams, e-commerce, and digital experiences, including the popular Weibo, Douyin, and WeChat platforms in China (similar to Twitter, Tik Tok and Facebook in the West). In addition, augmented reality is also used by some brands (try on those fabulous sunglasses before you buy!) as they attempt to appeal to a wider and younger customer base to maintain their growth rates. Engaging and interactive digital displays all show the upward trend in both larger and smaller cities for upping one’s fashion and luxury brand style choices.

Celebrities and influencers continue to be at the forefront of the evolution of these brands, as many companies are using these third parties to appeal to a wider audience and increase their advertising reach, as well as seeking them out for collaborations or partnerships.