VIP Class Notes (Luca)
Reading
Fashion is ephemeral. This is particularly so for jeans. The latest trend in jeans is the baggy look. Many fashionistas are attributing this switch to looser-fitting jeans to coronavirus. Many of us have put on weight during the pandemic. As a result, we can no longer slide into our skinny jeans, which have been all the rage for the past few years. Chip Bergh, the CEO of top jeans maker Levi Strauss & Co., spoke about the latest trend in baggier jeans. He said: “Cycles do come and go, and I think the pandemic definitely played a contributing role in consumers looking for a more comfortable, more relaxing denim.” He added: “This is not the first time we’ve seen this [baggy look] resonating with consumers.”
Vocabulary
ephemeral (something lasting a very short time)
fashionistas (a person who knows alot about fashion)
Demin (the material jeans are made of)
resonating
e.g The type of customer that the vanilla flavour coco cola resonates with is between the ages of 12-25.Â
Douchebag (someone who is not very nice like the husband in gone girl)
High Brow (colloquial term for an appreciation of things like classical music, russian literature etc.)
Book Reccomendation
Maybe you should talk to someone Lori Gottleib
Esther Perel Audible
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