VIP Class Notes (Lily) [W/R]

Homework

How do you choose to buy products? What consumer habits do you have?

Next Class Focus

keep reading
https://www.ielts-mentor.com/ielts/quiz/ielts-academic-reading-test-1/

Pronunciation

ketchup
catch up

Vocabulary

1. consumers= buyers 消费者
ex: As consumers, I like to buy products from recommendations.

2. recommend (verb)= 推荐,建议
recommendation (noun) =推荐
ex: If i don’t know what to eat, I will ask the server, what do you recommend? Do you have any recommendations?
ex: Do you recommend any movies?

3. represent= 代表
ex: Red represents love
ex: Blue represents peace
ex: White represents innocence 纯洁😇
ex: I represent my family to come to this meeting.

4. crucial (adj)= important
ex: it’s crucial to fasten your seat belt when you are in the car.

5. delivery (noun)= 包裹 快递
deliver (verb)= 送达
delivery man=快递员
ex: I need to deliver the documents to Pudong in one hour. I have to go now.

6. invest (verb)= 投资 投入
investment (noun)= 投资
ex: I invest a lot of time into learning English

7. retail store= 实体店
ex: I prefer to shop in retail stores so I can feel and touch the products.

Reading

Understanding consumers
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands, and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process. The packaging of consumer products is therefore a crucial vehicle for delivering the brand and the product into our shopping baskets.

Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process, has been a neglected area of research so far. This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective – especially at the retail level.

Writing exercise

I have a good friend in Xi’an. He has some traits such as he is handsome and tall,because of this there are lots of girls like him.
The first time we met each other was a summer six years ago.He was a good talker and listener and he can easily discern other body’s thoughts toward their words . I thought he was a real flirt at once , so I just conversed with him friendly and kept far away with him .The reason of my behavior is that I considered the man who is good at flirting is dangerous.As we known each other deeply ,we become good friends these years.

Revised

I have a good friend in Xi’an.He has some traits such as he is handsome and tall,because of these traits, there are lots of girls who like him.
The first time we met each other for the first time six years ago in the summer. He was very talkative and a good listener, he could easily discern other people’s thoughts from their words . I thought he was a real flirt at once , so I just conversed with him friendly and kept a distance with him .The reason for my behavior is that I considered the man who is good at flirting is dangerous. As we know each other more ,we became good friends for all these years.