VIP Class Notes (Li)

Is advertising good or bad?

Vocabulary

brand – a type of product made by a particular company

pepsi or pepsi cola  – bai shi cola

ex. I prefer Coca-Cola over Pepsi

catchy (of a song/phrase) – very attractive/memorable

ex. Companies like McDonalds are well known for their extremely catchy slogan.

appeal – be attractive or interesting

ex. Large brands spend millions of dollars on every marketing campaign with the goal of appealing to a wider audience.

notable – remarkable; worthy of attention

ex. His artwork is notable for his bold use of colours and expressive ideas.

this word derives from – originates/comes from

differentiate – recognise one from another

ex. Many people can’t differentiate the taste of Coke from Pepsi.

Is it worth it? – to be good enough to deserve your attention/effort/time etc.

Yesterday I go to a shop and it is 8 o’clock in the evening.

Yesterday I went to a shop at 8 o’clock in the evening.

It has no sugar if you drink it.

It has no sugar/It is sugar-free.

I remember it has something different to other drinks.

I remember it is a little different from other drinks.

I found a very funny thing.

I realised something funny/There’s this funny thing.  

Many companies use very funny songs to show their product.

Many companies use catchy songs to promote their product.

I can’t change it

I couldn’t differentiate one from the other. 

Keep new

Keep it fresh 

If it’s a new company and you don’t spend a lot of money then nobody will know your company.

If it’s a new company doesn’t spend a lot of money then nobody will know the company.

It is good because it can provide some jobs