VIP Class Notes (Li)

Design your own product/event that you would like to market on social media.

Share your ideas with me next time.

Vocabulary

parent company – the company that owns other companies

pet owner – someone who has a pet

part with sbd/sth – leave a person/pet

spread the word – make it known to the public

ex. They want their target audience to spread the word.

new year’s eve – day before the new year

reunion dinner – the family dinner you have on New Year’s Eve

brand image – what the brand wants you to see

stir up – create/cause sth to become bigger

fundamental – essential

ex. It’s important for brands to understand the fundamental needs of their target audience.

Grammar

one way to relax

dress up

Firstly, I spent the family hour with my parents, and then I went travelling with my mum.

At first/On the first days, I spent the first few days with my parents, and then I went travelling with my mum.

I stayed at home for 3 days and then I went out for one week.

On weekends I always went out with my friends.

On weekends I always go out with my friends.

I have a plan to learn swimming in March.

But if I have some other ideas for travelling some cities nearby SH, I will come there for one day and come back another day.

But if I plan to travel to some cities near SH, I will take a one night trip.

In the morning and night, the temperature is low, but in noon the temperature is high.

In the morning and at night, the temperature is low, but at noon the temperature is much higher.

The temperature difference is huge.

Bakery Holliland: The bakery Holliland created a new brand called Holliland pet, which specialises in birthday cakes for pets.

The pet business is welcome by growing people gradually.

The pet business is welcomed by a growing number of people.

The (design) style for this new brand is cute and delicate.

They highlight the nutrition of this pet cake.

They emphasise the nutrition value of these pet cakes.

They got/received the recognition from their target audience on social media.

emotional function

emotional support 

I’m afraid of one day they will leave me

I’m afraid of losing them one day.

I’m afraid of parting with them.

They catch the needs of these consumers, the really needs.

They catch the fundamental needs of these consumers.

Red mountain forest zoo in NJ: First one zoo which cancel the animal performance in our country. The slogan of this zoo is “Respect the animals as family members.”

It’s the first one zoo to cancel the animal performance in our country. The slogan of this zoo is “Respect animals as family members”

During the Spring Festival, the zoo has recruited tourists as volunteers. They wore the costumes as animals.

During the Spring Festival, the zoo has recruited tourists as volunteers to dress up as animals.

These tourists don’t only feel comfortable, they had a joyful/wonderful experience here. It caused/stirred up positive discussion on the internet.

That’s why I’m impressed by this