VIP Class Notes (Li)

Search for two marketing campaigns on social media. Write down a few sentences to share what each campaign is about.

Vocabulary

prove/show a skill

occasion – a special event or situation worth celebrating

offer assistance – to provide help

valuable – worthy

Grammar

a, b, c, and so on.

Walk me through your work experience.

Currently, I work for a very famous company in the retail industry.

It involves buying and distribution.

Next, I want to introduce two main parts of my job content, which fits in with your marketing job position.

The first one is about brand building. I carefully choose my suppliers who have a solid/strong/excellent relationship with our company.

Also, I offered some guides together with the goods in-store to promote the brand image. Also, I planned some special campaigns on some particular occasions/festivals, like Spring Festival, Mother’s Day and so on, to catch the attention and likability of other consumers.

The second being my organisational and communication skills. I launched two sales campaigns over the past 13 months. I designed and managed the whole process during these campaigns, and I had to communicate/relay the details with my colleagues in 5 different departments. Finally, the inventory rate has decreased over 5% so my leaders were extremely satisfied. Overall, I believe that these skills are extremely valuable for the marketing position of your company. Thank you.

Tell me about your internship experience.

I had an internship work experience before I got my masters degree at *company name*. It was about 3 years ago in 2020, for about 3 months. So, I will introduce the main content of my job content.

I was engaged in two marketing campaigns. For one of them, I created 140 slides for my boss’s presentation and it was presented to the CEO, senior managers and over 100 colleagues. I was also in charge of preparing an offline event. The different creative teams will show off the things they have done for the past one year. The executives will judge and grade the campaigns while I need to collect the statistics and count the final scores of every team. I also had to offer assistance for any emergencies.

This helps to highlight my ability to organise offline campaigns.

The second is I have created an SOP, using a specialised software called xmind for my last employer. The theme is requires the use of marketing skills to operate the WeChat public account. When I finished it, it can be seen as a reference for other colleagues. Finally, I got the recognition from my boss and 3000 yuan as my work bonus.

Related Q

-What have you learnt from this internship experience?