VIP Class Notes (Li)
Vocabulary
social media platforms – TikTok, WeChat, weibo, Red
appeal to/attract consumers – to be liked by people
brand ambassador – 品牌大使
endorse/v a product – to advertise sth for money
price is transparent – see through
ex. Glass is transparent.
detox – to stay away from alcohol or unhealthy substances for some time
ex. I went on a detox week to cleanse my body.
ex. detox diet
YOLO – you only live once
transform a brand – change
temperature – the weather (degrees)
ex. What’s the temperature ?
What’s the weather today? /How’s the weather?
A: It’s sunny/raining/cloudy
Grammar
herb – noun
herbal – adj
Speaking exercise
Around 25
transform their brand
These days, telling consumers the benefits of a product is more effective than telling them the story of a brand.
She is the first woman to use lipsticks.
To bring/add/introduce colour to traditional society
They have money to have a trip
They have money to go on a trip
Each company has their own brand culture
Pronunciation
pioneer – pie-yer-near
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