VIP Class Notes (Jesse) [S]

I’m Nickole, I was born in sh and 28 years old. I graduated from SH business university with a marketing bachelor. when i was in school i was the marketing intern of VF group. After graduated i got my first formal job as retail assistant, at Guess, an affordable american apparel company for more than 1 year. My main responsibility about that job is CRM project, retail marketing issues and some administrative works. And then that I decided to change my job so I got my 2nd formal job at long as marketing assistant to marketing director. And then that I was promoted to a marketing executive in digital communication department. 

Guess – retail is relevant to marketing, CRM, retail marketing, altho retail assistant got involved in marketing a lot – 50%. Taught me that marketing was my passion.

Longines – decided to change as Longines is bigger and more opportunity for development, mature department, was able to follow my passion for marketing and have a team that I can work with to achieve my goals in the company. Key takeaways: digital marketing, strengths: communication + data analysis, want to do that. Example of a successful case – helped marketing director to communicate within the company and control the marketing budget which included 4 functions which I needed to consolidate. Communicating internally to coordinate is one of my strengths, and due to my good people skills and ability to organise people and develop strong relationships I got a promotion to…

weakness – Talk about your inability to be direct. Give an example of how you realised this (current boss) I know that it’s an issue and it’s something that I’m working on resolving and I’m determined to improve it.

Vocabulary

and then / after that – ran hou

offend / upset
eg. he offended me by saying my hair is funny.

inability to be direct
eg. your inability to be direct is a problem

she’s on (maternity) leave

diplomatic – a positive, soft and smart way of communicating
eg. I try to be diplomatic when I’m talking with my colleagues

convince – shuo fu
eg. I try to convince my boss to accept version 1

tip-toe around her / walking on egg shells
eg. when my boss is in a bad mood, I have to tip toe around her
eg2. when…… I feel like I’m walking on egg shells

Pronunciation

version – “errr zhhen”