VIP Class Notes (Fred)

Vocabulary

as long as  只要

holy grail

inconsistent (consistent)

pyramid scheme

an aspiring brand

identify / satisfy the business needs

imitate

I’m born with/without it.

mindful/intentional

Grammar

ask you must arrive at an office

= require sb. to do

In marketing strategy, we should design specific customer experience for those who are at the top of the pyramid.

most customers, read magazines

This event outperformed all the previous ones in terms of conversion rate.

In August, we needed to organize a VIP offline event to support the sales team and drive revenue. Before that, we had done a customer analysis using database to select the preferred customers. We discussed the project with my boss and the sales team to reach an agreement. Then, I hired an agency to prepare for the event. Actually, that’s our annual partner.