OpenF2F Class Notes 15th February (Rab)

Recap – a short review

Via – pronunciation – vee-ah

Diagnosis – pronunciation – die-ag-no-sis

Manifesto – a piece of text which sets out the identity and values of something for example!ple a brand, a political movement or a philosophy

Premiumization

Trading up – to trade
Ex. He is good at trading up for elevating our brands exposure to new customers

1.Increasing the number of features (and their associated benefits) of a product, improving its quality, or backing it with a superior level of service to justify a higher price. Opposite of trading down.

2.Type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity, than originally intended in exchange for an attractive discount or some other incentive

-A strong plan
Fully agree with a strong plan to convince Tmall, which must consist of operation part & branding part.
For the branding part, it takes time to get return, and request enough budget. I think the bosses need some time discuss it.
After approve the budget, we can begin the branding part.

-Weekly operation plan
Our online team will follow the weekly operation plan, and the format was settled by you. This week, we will finish the calendar for the year.

A strong plan
I fully agree that we need a strong plan to convince Tmall, which must consist of an operation part & a branding part.
For the branding part, it takes time to get a return, and to request enough of a budget. I think the bosses will need some time to discuss it.
After the budget has been approved we can begin the branding part. (after the budget is approved)

-Weekly operation plan
Our online team will follow the weekly operation plan according to the format that was settled by you. This week, we will finish the calendar for the year.