Open F2F Class Notes October 15th (Ben)

The Future of Advertising Companies

Today, when a company uses the services of an advertising agency,their relationship is exclusive, as brands often tend to outsource their whole creative process to a very limited number of agencies.

However, in the future, brands will probably select individual experts in every area to work for them. Creative agencies will behave more like matchmakers and focus more and more on operations and finding the good person for the good customer.

The pros of that model is that it allows advertising agencies to provide higher-skilled people, higher creativity and better-quality service to brands.

Original

The future of the advertising agencies

In future, advertising agencies will be a platform for individual experts in every area.
Agencies will be more efficient, more flat and provide better services for brands.

One advertising agency group is employing this way to work with McDonald. They selected the appropriate people from its group and work with McDonald’s staff in the same office. It is more efficient than before. Brand get better people in every areas and create ideas with this experts together.

I think that this is just the first step. Advertising agencies should find more people who specialize in different areas to get together and develop more innovative ideas for brands. In my perspective, the ideas and content from agencies are more and more boring and not able to adapt with changing times. With the widespread of social media, brands require more high quality and consistent content with high speed from advertising agencies. The current business model of advertising agencies is obviously not able to meet this kind of requirements.

So it’s time to change, although there will be a lot of problems to solve.

Correction

The future of the advertising agencies

In the future, advertising agencies will be a platform for individual experts in every area.
Agencies will be more efficient, flatter and provide better services for brands.

One advertising agency group is employing this way to work with McDonald. It selected the appropriate people from its group and worked with McDonald’s staff in a same office. It was more efficient than before. The brand got better people in every area and created ideas with these experts altogether.

I think that this is just the first step. Advertising agencies should find more people who specialize in different areas to get together and develop more innovative ideas for brands. In my perspective, the ideas and content from agencies are more and more boring and not able to adapt to changing times. With the widespread of social media, brands require more high-quality and consistent content with high speed from advertising agencies. The current business model of advertising agencies is obviously unable to meet this kind of requirements.

So it’s time to change, although there will be a lot of problems to solve.