Open F2F Class Notes (Ben) [W]

The essence of marketing

Marketing is the activity of processes for creating, exchanging and communicating offerings that have value for customers. And brands can get values from customers through a series of marketing activities, including promotion, products and distributions.

So marketers have to ensure their products or service as based on consumer real needs.

And the second part is the automate purpose of marketing is to make money or profit. So as long are you are not NPO, you have to be clear that your automatic goal is to make money. So providing values to customers is the best way to achieve this goal rather than just make your customers accept your offers or service and ignore their real needs.

The third part is the co-strategies of marketing is differentiation. You can see a lot of products or services which fulfill the same needs of customers. So how can you help your brands stand out the fierce competition? I think differentiation is the best way to get it.

And you have to try your best to occupy the consumers’ mind with a specific image and ensure your product or service  to differentiate with your competitors.

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The essence of marketing

Marketing is the activity or the group of processes of creating, exchanging and communicating offers that have value for customers. And brands can get values from customers through a series of marketing activities, including promotion, product creation and distribution.

So marketers have to ensure their products or services are based on consumers’ real needs.

And the second thing I want to say is the ultimate purpose of marketing is to make money or profit.

So as long are you are not an NPO, you have to be clear that your ultimate goal is to make money. So providing value to customers is the best way to achieve this goal rather than just making your customers accept your offers or services and ignoring their real needs.

The third thing is (that) the core strategy of marketing is differentiation. You can see a lot of products or services which fulfill the same customer needs . So how can you help your brand stand out from the fierce competition? I think differentiation is the best way to make it.

And you have to try your best to occupy the consumers’ minds with a specific image and ensure your product or service is different from your competitors’.

Pronunciation

insure = buy insurance for an object = IN – sure
I insured my house against fire

ensure = make sure = un – SURE

Before driving, you should ensure you are insured.

ultimate = UL – ti – mate

Vocabulary

make it = succeed
I made it to Beijing University !