Open F2F Class Notes (Ben) [S]

Vocabulary

cherish = loving something and someone very much and wanting to protect them
You should cherish this moment of your life and cherish these memories.

The distance between customers is collapsing. There are a lot of contents online are not created by brands but customers, like your brand’s customers and your competition’s customers and prospective buyers are influencers.

Actually they are intermingling with each other effectively with zero-distance online. And at every stage of buying journey from awareness, consideration, evaluation, purchase experience and hopefully loyalty, the customer not just extract information from different all kinds of sides or channels, they feedback into it. So at any stage of buying journey, there are always influence loop, even at the very first stage.

Customers influence others and at the same time they are influenced by others.

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The distance between customers is collapsing. There are a lot of contents online that are not created by brands but customers, like your brands’ customers, and competition’s customers, and prospective buyers and influencers.

Actually they are intermingling with each other online effectively with a zero-distance .

So there is always an influence loop at any stage of the buying journey, from awareness, consideration, evaluation, to purchasing, experiencing and hopefully becoming a loyal customer.

Customers don’t just extract information from different all kinds of sites or channels, they (also) feedback into them.

Customers influence each other (and at the same time they are influenced by each other.)

Grammar

He not extract –>
He doesn’t extract