Open F2F Class Notes _19th May (Harmony) [3]

Review:

I am realistic people – I am a realistic person

I attend one experiment from the Unilever company – I attended one…

Consumer Needs:

Clients wants to education consumer something use emotional way – The client want to educate the consumer using an emotional way.

The emotional way equals one lifestyle – sometimes client want to told a story using emotional way, we tell the story we can get some information. Using this product, it will let your life better. –  Sometimes the client wants to tell a story in an emotional way, and let the consumer know that using the product will make your life better.

My better life it means I need to – to make one’s life better means to increase their life quality

The goal is let you buy more product – make you buy more products.

Let you:  means you’re allowed to do sth.

Ex:  I will let you eat ice cream for dinner.

Make you:  force you, ensure that you do it.

Ex:  I will make you eat ice cream for dinner = I’m forcing you to eat ice cream, you have to do it.

Symbolic:  it expresses another meaning.

Ex:  The cross is symbolic of Christianity.

Ex:  A Michael Kors bag is symbolic of a rich woman.

You want to buy something, didn’t means what kind of people you are – You want to buy these products that show who you want to be.

I had read two parts of this book – I have read the first two parts of this book, I just have the third part left. 

• I have read 2/3 (two –thirds) of the book.

Impulse buy/impulse purchase:  something that you buy without meaning or without thought.

Hot trend:  a fad or something that is “hot right now”.

Hot spot:  a wifi connection that you can make with your phone.

Original:

Consumer needs

We buy something in daily life, did you think about if they are realistic for you.So today let’s talk about consumer needs , there are two kinds of needs, which is realistic need and emotional need.

Of course, we need to buy any realistic product which we real need it , but more times we always pay for unnecessary products. I thought We need to know, what factors influence us. The real reason is the brand client want to find emotional way to educate customer buy it, and thought the emotional way ,consumer can get that the product can make my life better, it is one new lifestyle/ life quality the lifestyle is include in safety ,happiness and respect, what does consumer want to pay money for.

Other deeply meaning for life quality is that you can find what kind of people you want to be from the products what you buy. because product has different symbolize meaning.

Edited:

Consumer needs

When you buy something in daily life, do you think about if it is realistic for you? So today let’s talk about consumer needs, there are two kinds of needs realistic needs and emotional needs.

Of course, we need to buy any realistic products which we really need, but frequently we buy unnecessary products. I think we need to know what factors influence us. The real reason is the brand client wants to find an emotional way to educate the customer to buy it. Through an emotional way, consumers can realize that the product can make their life better, it will increase their life quality. Life quality includes safety, happiness and respect, which the consumer wants to pay money for.

Another deep meaning for life quality is that you can find what kind of person you want to be from the products that you buy, because products have different symbolic meanings.