Open F2F Class Notes 7th April (Raph)

Vocabulary

Journal (n): 1-  a serious magazine or newspaper that is published regularly about a particular subject.
E.g.: The study was published on the Journal of Natural Sciences.

Towards (prep): 1- n the direction of, or closer to someone or something.
E.g.: She stood up and walked towards him.

Sugary (adj): 1- containing lots of sugar.
E.g.: You should avoid eating too many sugary snacks.

Prevent (v): 1– to stop something from happening or someone from doing something.
E.g.: Label your suitcases to prevent confusion

Dehydrated (adj): 1- not having the normal amount of water in your body so that you feel ill or weak.
E.g.: We should drink plenty of water to avoid getting dehydrated.

Conduct (v): 1- to organize and perform a particular activity.
E.g.: We are conducting a survey to find out what our customers think of their local bus service.

Annoying something that makes you angry, frustrated or annoyed.
E.g.: It’s really annoying when a train is late and there’s no explanation.

Pronunciation

Disease: /dɪˈziːz/

Dehydrated: /ˌdiː.haɪˈdreɪ.t̬ɪd/
​
Plan: /plæn/

Plain: /pleɪn/

Hidden: /ˈhɪd.ən/

Original:

For today’s paperwork, I’d like to write something about my projects, and I choose Açaí Berry supplements launch campaign as the topic. Do you know Acai berry? It’s a kind of superfood with plenty of nutrition only planted in Brazil. A lot of people in western countries love Acai berry, even some models of Victoria’s Secret take it as the favorite food. However it’s total new things for China market,and we need to dig out the consumers’ insights, and find out the key point to create consumption desire for Acai.

The main target of Acai is the women who want to keep young and slim.They can take grape seeds extract capsules for antioxidan t, L-carnitine or green coffee bean or teatox for weight management. You have to take a lot once a time. Noising?Now there is one product we mix all you want together, and just one capsule for each day. So with all this in mind we created the slogan “Youth and fitness just in one bottle”. Impressive slogan is the first step. Attractive and convincing stories are the important content for recruiting consumers. We select several stories from 3 aspects, which represents TREND from the stories of Victoria’s Secret’s models, AUTHORITY from the high recommendation of Dr. Nicholas Perricone, is a board certified dermatologist and nutritionist, EXPERIENCE from a easy, everyone can do, experiment which showed Acai absorb the oil things.

Edited:

Today I’d like to write about one of my projects, the Açaí Berry supplements launch campaign. Do you know Açaí berry? It’s a kind of superfood with a lot of nutrients that is only planted in Brazil. A lot of people in western countries love Açaí berry, even some Victoria’s Secret models say it is their favorite food. However it’s a totally new thing for the Chinese market, so we need to dig out consumers’ insights, and find strategies to create consumption desire.

The main target-market would be women who want to stay young and slim. They can take grape seed extract capsules for antioxidants, and L-carnitine, green coffee beans, or teatox for weight management, but these need to be taken in large amounts in order to work, which can be annoying. Açaí Berry supplements have all you need, in just one capsule a day. So with all this in mind we created the slogan “Youth and fitness just in one capsule“. An impressive slogan is the first step. Attractive and convincing stories are another important strategy for attracting consumers, so we have selected several stories that present Açaí as a product of TREND, as shown by the Victoria’s Secret models’ stories, AUTHORITY, as proved by the recommendation from board certified dermatologist and nutritionist Dr. Nicholas Perricone, and EXPERIENCE, as the product is easy to use.