Open F2F Class Notes 24th April (Cricket)[W]

In the traditional marketing theory if you find the right market and design the special products with unique selling points and launch it with a lot of advertisements you would definatly acheive your goal. However a lot of products finished all the steps about but still fail. In this article it shares an interesting opinion that your brain asks for comfortable decisions because if you want to buy some new products your brain needs to work very hard to calculate like price, comfort, and shelf life. Its a very hard work for brain to make a decisionand if you just choose a famous brand its much easier for your brain to make a decision. So thats why a lot of new products ignore the consumers psychology.

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In traditional marketing theory if you find the right market and design  special products with unique selling points and launch it with a lot of advertisements you would definatly have sales. However a lot of finished products follow all the right steps but still fail. In this article it shares an interesting opinion that your brain asks for comfortable decisions because if you want to buy some new products your brain needs to work very hard to calculate a lot of factors like the price, comfort, and shelf life. It’s  hard work for the brain to make a decision. If you just choose a famous brand it’s much easier for your brain to make a decision. So thats why a lot of new products fail because they ignore consumer psychology.