Open F2F Class notes 18th (Eddie)

driver’s license (US) / driving licence (UK)

incentive – a form of encouraging someone to do something

Original:
618

Three or four years ago, today was a normal day, but now, it’s a E-commerce festival, which is created by JingDong, the second largest E-commerce platform in China. It gives a pretty good offer to consumers to encourage them to consume.
Chinese people are good at “creating” festival. 11.11 is also a normal day, but Taobao make it become a national online shopping day, and they obtained over 90 billion sales in the single day. JD wants to gain the market share from Taobao, so they decided to make Jane 18 become their battle to get a huge sum of money in this day. The consumers are not rational and cautious, they always want to “cut their hands” after spending a lot of money on the things they are not really need in the big discount day.

Edit:
618

Three or four years ago today was a normal day, but now, it’s an e-commerce festival, which was created by JingDong, the second largest e-commerce platform in China. It gives a pretty good offer to consumers to encourage them to consume.

Chinese people are good at “creating” festivals. 11.11 was also a normal day, but Taobao made it become a national online shopping day, and they obtained over Y90bn sales in the single day. JD wants to gain the market share from Taobao, so they decided to use June 18 in their battle to get a huge sum of money on this day. Consumers are not rational or cautious and they always want to “cut their hands” after spending a lot of money on things they do not really need on the big discount day.

buyer’s remorse – a feeling people sometimes experience after spending money on an item

hype – excitement during whoch it is easy to lose focus and objectivity