Open F2F Class Notes 14th October (Jesse)

eggs benedict – a famous egg dish made with half cooked egg and a special lemon sauce 

bonus – something extra that is special 

sightseeing 

the part i care about most 

worst – “werst”

he worked in the entertainment industry 

build up it – build it up

craft – sth that is done so artistically that it seems like art

eg. ramen was his craft 

A new cooperation pattern between brands and advertising agencies

The OMG (the third biggest advertising group) got the McDonald’s business. However, compared to the old cooperation pattern, this time, OMG picked up some people who’s specialize in different aspects, like strategy, creativity, media buying, etc. in its whole group. They work with the clients from McDonald’s together.

I’m so excited about this news, because it is almost the same as I thought about before. In future, the advertising company should be more like a platform. We call up some experts of different aspects, and not only from the advertising industry, but also from other industries. It is a customized model for brands, which will create more great strategy, content and creativity.

However, someone are concerned about this kind of pattern. The most important part is about the brand will not give the advertising staffs right to decide something, even if they work in one office room. The advancement of this pattern is efficiency, but only the brand still have the right to deny everything, there’s nothing different.

Anyway, this time is a new step at least. I really hope it will be successful.

A new cooperation pattern / trend between brands and advertising agencies

The OMG (the third biggest advertising group) got McDonalds’ business. However, compared to the old cooperation pattern, this time, OMG picked up some people who specialize in different areas, like strategy, creativity, media buying, etc. to work with McDonalds.

I’m so excited about this news, because it is almost the same as what I predicted. In future, the advertising company should be more like a platform. We call up some experts in different areas, not only from the advertising industry, but also from other industries. It is a customized model for brands, which will create more great strategy, content and creativity.

However, some people are concerned about this kind of pattern. The most important part is that the brand will not give the advertising staff the right to decide something, even if they work in the same office. The advantage of this pattern is efficiency, but only the brand still has the right to deny anything, there’s nothing different.

Anyway, this is at least a big step and I really hope it will be successful.

there are many aspects (things that are related to / parts) of teaching English that I really enjoy
the thing that I like in teaching is that I can help people
the thing that I like in teaching is about helping people

the right = the ability