Online Class Notes (Tibo)

Recently I was really busy and had no time to practice English

It has been one year ago for our last meeting. -> it has been one year since we last met / we met one year ago

I am still in EL and the same department and still the same position. / I am still in the same company, department and position.

Which is the most different is I have a promotion in January.-> The biggest difference/ the biggest change was the promotion I got in January.
That is the reason why I am so busy now and doing so many things. / This promotion also increased my workload / with this promotion I now have more responsibilities and I am very busy.

Sometimes I feel stressed / I feel under pressure, that is why I want to resume learning English now.

Last year I just worked on live streaming and I needed to train the anchor and improve the data of the live streaming and improve the contribution of the sales. That is the work last year I work on. -> Last year I was only responsible for the live stream and had to train the anchor and improve sales data.

This year I also need to focus on the Douyin store operation, this includes:  the visualization, the CRM, new customer acquisition and so many other little things. They take a lot of energy and time.

We sell products during the livestream and we also have one store on Douyin.
Not only the live streaming room but all the store operations. -> I am not only responsible for the live streaming room, I also manage the store operations / I am responsible for both the live streaming room and the store operations.

the price is not so different from one to another. / the price is usually similar across all platforms.

The biggest difference is that taobao is just like product shelves and tik tok is for people to have entertainment. -> The two platforms are very different, Taobao is an e-commerce website first while Tik Tok is mostly focused on entertainment   
When you buy things on Tik Tok maybe you don’t realize you have spent money on the platform / Spending money on Tik Tok is frictionless

maybe you have spent your money without realizing it. / Spending money on tik tok doesn’t feel like you are spending actual money

you can buy things very easily / without friction and through the video. You just have interest in it and buy it.
That is not a need you have already before you buy thing. -> the purchase is not driven by a need / you don’t buy things because you need them, you buy because it is fun.

The datas shows the return rate on tik tok is higher than taobao. Maybe the customers buy things in our live streaming room just because excitement they experience but when they get the product they calm down and regret

That is the subject I am working on it this week -> that is the subject I am working on this week

We can train the anchor and let them don;t say crazy words in the live streaming room. -> we can train the anchor and not let them say crazy words / we can train the anchor to avoid them pushing the audience to buy excessively.

The second way is that we have customer service and they will communicate with the customer and deal with their problems.
The third way is that we will give additional free products . Maybe another cream or  a toner.

We have new guidelines and the discount must be true.
Some anchors may

They are different in JD, there are more male buyers in JD. The service is more fast than the other platforms -> the service is faster than on the other platforms.
For Tik Tok and Taobao the main people profile  are middle class people, mothers, and people who just entered the work force.

Vocabulary

exaggerate (v) 夸大
Some anchors exaggerate the discount to push people to buy

exaggeration (n)
A success rate of 100% is an exaggeration, it is not possible

excessively (adv) too much
Flying private is excessively expensive

to regret (v) feel bad about something done
I regretted purchasing this product so I returned it

buyer’s remorse (n) feeling when someone regrets buying something
We need to minimize buyer’s remorse to avoid returns.

extravagant (adj ) 挥霍的,浪费的,昂贵的
After becoming rich Tom bought an extravagant house

friction (n) every time something is a little hard to do you have friction  / resistance 摩擦力

friction points (n) areas / situations which create friction
We want to remove frictions points in our store to increase sales.

frictionless (n) no friction
Paying with Alipay is almost frictionless

logistics (n) how to move goods / supply chain 物流
Covid created many issues for logistics

logic (n) way of thinking / planning 推理法/理由
The logic behind the marketing campaign was to appeal to people’s feelings

to acquire (v) to gain / get

customer acquisition (n) gaining new customers
Our main customer acquisition driver has been online ads.

to recruit (v) get someone to work in a company / join a group / join the army
The HR department is trying to recruit a new manager
Russia recruited many soldiers for the war

to resume (v) to continue something you stopped

Grammar

comparison

short (less than 2 syllables or 2) + r/er
Tom is shorter than Jerry
Xiaomi is cheaper than Apple

long (2 syllables or more) -> put more in front of the adj
Apple is more expensive than Xiaomi
The driving test is more difficult in SH than in KS

Pronunciation

drive

driven

stressed