Online Class Notes (Tibo)

Read about the Omega fake auction scandal:
https://www.hodinkee.com/articles/everything-we-know-about-the-record-breaking-omega-speedmaster-caught-in-controversy

I have checked some information that it first appeared in Tianjin / it was founded in Tianjin.

I found comments on the internet, they talk about the Seagull watch is a little similar with Breguet. / some models seem to copy the design of Breguet

Next week we need to have a further discussion.

what impressed me is she is not just focused on the product, she also requested us to think with her about how to transfer… the product quality or branding but also the swatch group organization.

As a pr agency which was serviced for them for 3-4 years we need to have a long term vision -> as we have been working with them for 3 years as a PR agency she advised us to have a long term vision

The situation needs us to transfer to meet the consumer needs  -> she wants us to help in the transformation effort to meet the consumer needs.

Social tools are changing rapidly.
Our new SoW will be on project based campaigns so we need to connect clients, media , consumer and social tools.

It is like an ecosystem.
She came from an e-commerce company before / she has an e-commerce background
so she cares a lot about that.

She wants us to take advantage of e-commerce platforms / leverage e-commerce platforms

Swatch brand not put much budget on PR -> the group doesn’t spend much on PR / has a low budget for PR.

as the economy is recovering she wants to put more budget on the Chinese market / increase the budget for the Chinese market.

We have serviced their group for 3 and a half years

Some groups in China they always prefer to apply for some employee awards. It rewards companies that have some good actions to the employees -> Groups in China like to join some employer award initiatives to show what they do to give employees great working conditions and benefits.

They need to recognize the employees’ achievements and hard work.

She was curious about the Chinese market and also wanted to know about other industries in the Chinese market.

The economy of Switzerland is recovering slowly.

Other collections as not selling so well / sales of other collections are a little depressed.

Vocabulary

high-ups (in the company) (n) : top management of the company like director level or Cxx level
Some of the high ups were against the decision

to die down (v) when people lose interest and stop. caring / talking about something
This story will die down because it is too technical

Frankenstein watch (n) a watch not using real pieces and mixing different pieces  / using pieces that are not original.
I had an old Rolex that needed to be repaired so I took it to a watchmaker and told him I wanted ONLY real Rolex components because i didn’t want to have a Frankenstein watch

conspiracy (n) a secret plan to do bad things
It was a conspiracy against omega

component (n) parts inside / parts of something
The watch is made of many components

to assemble (v) to put together
I bought a table at Ikea and then I spent 1h to assemble it

auction (n) a sale during which people bid for an item
It was sold during an auction

intermediary (n) someone in the middle / middle man
A travel agent is an intermediary between the airline and the customer

crime (n) something illegal / doing something that breaks the law
Stealing is a crime

Criminal (adj/n) related to crime
Criminals were sent to jail

transform (v) change / take another form
We need to transform our brand

transfer (v) move to another place
I will transfer the email to you

Pronunciation

Breguet

Switzerland

employer

employee