Online Class Notes (Tibo)

I just finished my busy work from a big project and now I am helping my boss to do some other projects.
Then I will move to another company for a new job.
Maybe next period I need to do a lot of English conversation.

I haven’t practiced my English for a while.
Current projects do not need English so I want to pick it up and experience the English environment again.

My problem of English is my vocabulary is not so rich so I want to improve it.
My grammar also has some little mistakes.
Professional vocabulary is ok but for free talk or catch up and I am not so good at this.

Since I have not had English meeting for a while I want to warm up a little.
The global team is in the USA.
We may need to discuss brand strategy

Currently the weather is cold, it is weird because in past years shanghai is already very hot. We have experienced one month really cold weather.
Last Saturday the weather is good so it is very crowded
I want the normal weather came back.

Shanghai is keeping raining in the past two weeks.
price of energy

the last month of last year I have spent over 500 for the energy but actually before I only need to spend 1-200 so it almost tripled.

I have forgotten about it

Before I experienced the Covid I think it is not a big deal but now I don’t want to experience it again -> I don’t want to go through that again.
I am badly ill and my eyes cannot even open ahd also I got a fever and I cannot speak.

My experience is focused on FMCG and we also do ad and learn the good creatives for this famous ad like the Super bowl.

One is about the world cup, it is an ad of pepsi.
They invite many football stars and they do the metaverse.
They let a metaverse person have a game with a real person.

recently years the government is controlled the environment industry so they don’t want to deliver wrong information so they will reviews the ads very strictly.

For a TVC it may take one week. For digital ad we need to go through it with PR to avoid potential risk.
The Chinese market changed quickly because e-commerce grew quickly. It is more advanced than the American market. We need to do a lot of digital ads. That is very different and recently the short videos are booming. It is not quite a normal thing in the US so we need to introduce this trend and let them understand. It is more authentic and more consumer focus. Not so brandy. So we will convince them to accept this kind of content.

We don’t need expensive director or machine , they want to see their real life and we will also invite KOLs to deliver our brand content.

Chinese consumers learn about the ingredients and know some professional ingredients and the benefits of each of them. They are willing to spend time to study.
We call this trend ingredients lovers. In China we need to make the brand more professional and show our technology advantage.
They are hard to convince.

they will buy the product after encountering it seven times

The cost of e-commerce is cheaper than offline.

But in the future offline will come back. After covid people want to have some outings
The cost of e-commerce is also increasing quickly.
In the past 5 years traffic is free but now they want to monetize / they want to charge for it.

I just finished my busy work from a big project and now I am helping my boss to do some other projects. / I just finished a project which kept me really busy ..
Then I will move to another company for a new job.
Maybe next period I need to do a lot of English conversation. -> maybe once I am in that new company I will need to have a lot of conversations in English / maybe I will have a lot of English conversations in that new company.

I haven’t practiced my English for a while.
Current projects do not need English so I want to pick it up and experience the English environment again. / I only use Chinese on the current projects so I want to experience an English environment again.

My problem with English is my vocabulary is not so rich / my limited vocabulary so I want to improve it.
My grammar also has some little mistakes.  / I often make some small grammar mistakes
Professional/technical vocabulary is ok but I am worried about small talk or catch ups and I am not so good at this.

Since I have not had English meetings for a while I want to warm up a little.
The global team is in the USA. / is based in the US/ located…
We may need to discuss brand strategy

Currently the weather is cold, it is weird because in past years Shanghai was already very hot / much warmer We have experienced one month of really cold weather.
Last Saturday the weather was good so it was very crowded outside
I want the normal weather to came back. / I want Spring to come already.

Shanghai is keeping raining in the past two weeks. -> it kept raining in Shanghai in the past 2 weeks

the last month of last year I have spent over 500 for the energy but actually before I only need to spend 1-200 so it almost tripled. -> my energy cost almost tripled

I have forgotten about it

Before I experienced Covid I thought it would not be a big deal but now I don’t want to experience it again -> I don’t want to go through that again.
I was badly ill and I couldn’t even open my eyes  / I had trouble opening my eyes and I also had a high fever and I couldn’t speak. / I had a sore throat

My experience is focused on FMCG and we also do ads and learn the good creatives for this famous ad like the Super bowl.  / and study some of the successful ads.

One is about the world cup, it is a Pepsi ad / it is an ad for Pepsi
They invited many football stars and they did a metaverse.
They let a metaverse person/character have a game with a real person.

recently/in the recent years the government controlled the ad industry quite heavily/strictly so they don’t want to deliver wrong information and they will review the ads very strictly.

For a TVC it may take one week. For digital ads we need to go through it with PR to avoid potential risks.
The Chinese market changed quickly because e-commerce grew quickly. It is more advanced than the American market. We need to do a lot of digital ads. That is very different and recently the short videos are booming/ are very trendy. It is not quite a normal thing in the US so we need to introduce this trend and let them understand. It is more authentic and more consumer focused. Not so brandy. So we will convince them to accept this kind of content.

We don’t need expensive directors or equipment , they want to see their real life and we will also invite KOLs to deliver our brand content.

Chinese consumers learn about the ingredients and know some professional ingredients and the benefits of each of them. / Chinese consumers are very knowledgeable about the ingredients of the products. They are willing to spend time to study.
We call this trend ingredients lovers. In China we need to make the brand more professional and show our technology advantage. / we need to present the brand from a research perspective.

They are hard to convince.

they will buy the product after encountering it seven times
The cosmetic industry is the most advanced, they can do fancy activations.

Vocabulary

recommendation algorithm (n) system selecting the next content based on what you like
The tik tok recommendation algorithm is really powerful

politically correct (n) not hurting any views
Our ad needs to be politically correct

sore (adj) feeling painful
If you go back to the gym after not going for a long time your muscles will be sore

faithful (adj) showing loyalty
Chinese consumers are not faithful

Pronunciation

strategy  (geeeeee)

crowded

throat

colleague (work mate)

college (university)