Online Class Notes (Tibo)

I don’t remember my password.
The connected phone number is my Australian phone number so maybe I can’t recover the account  / I may not be able to recover the account because I bound it with my previous Australian number

For those sport companies like Nike and Adidas it is necessary to sponsor football or basketball teams.

If you don’t do this your competitors will do it and they will have more exposure than you and more resources.

If you sponsor the team you build a connection and you can sign them as your brand ambassador

They have a huge base of fans. / fanbase
Those fans can become the consumers of the brand. It is necessary for sport companies to sponsor the matches and maybe some of the players/teams

maybe the football and basketball still the mainstream match in China. maybe in worldwide they are very popular. -> maybe football and basketball are the mainstream sports in China and worldwide

It costs a lot, it can be one of the major cost of their marketing budget

China is the second biggest economic entity in the world / China is the second biggest economy in the world.

I think it is meaningful for countries to host events. The events can attract a lot of travelers from all over the world to come to the country. / the event will boost travel to the host country.

Also this country can have the good reputation in the world. -> the country can increase it’s reputation in the world

Although they spend a lot to host the event they can get rewards from the money or from the global reputation. -> they will get part of the money back / they will get monetary benefits or status boost

The exposure in the national society and they can have status in the national -> They can increase their status on the international scene 

they are never heard by other people -> people never hear about them 

you want to increase your political status  worldwide If you want to join the UN.

Maybe you need to host events, it is one of the factors

maybe the country is poor and doesn’t have a lot of national saving -> doesn’t have a high public budget then it is not meaningful to host the event.

Actually it didn’t impact me a lot but now I am so busy because of the Chinese new year and the end of the year.

We need to pitch new businesses for 2023 and have the new companies cooperation with us then they can pay for our next year’s operation. -> We need to pitch new businesses for 2023 and secure the cooperation with new companies so we can fund 2023 operational costs / so we can have more visibility on our budget for 2023

We need to sign them at the end of this year. / we need to close deals at the end of the year

Normally the model of ad company is that we sign yearly retainer contracts.
We sign a contract and cooperate for one year and it influences next year’s revenue and how many people we can hire and how much salary we can get  -> how much we can pay our people / it influences our hiring budget and compensation budget

I think the Chinese new year is still very important. Also the western year 2022/2023 but those two dates are very close maybe less than one month apart.

Our client boss if you want to have a meeting with them and they go to the holiday. It is difficult to push our project.
-> It is difficult to push our project because the bosses of our partners all go on holiday

The biggest is 11/11

Chinese new year is important both for online and offline.
11/11 is mostly for online campaigns. It is a festival created by Alibaba.

Some retailers also host 11/11 because they have online channels.
Maybe at that time offline retailers also give discounts / offline retailers may match the discounts you find online in their stores

11/11 is mostly for the beauty industry and 12/12 is for clothing brands.
If you really want to make the difference / differentiate them, 11/11 is mostly for those beauty related companies.

Vocabulary

to match (v) to offer the same price / perks
I went to the store and showed the salesperson I could buy the product for XXX on Tmall and he said he would match the price.
Another company offered me a higher salary and my boss decided to match the offer because she wanted me to stay.

compensation (n) pay / salary and other perks
Sales people usually have a mixed compensation. Some of it is fixed and some of it is performance based.

to compensate (v) pay
policemen are not compensated enough, they are crucial for our security

national saving rate (n) % of income saved by the population of a country / % of GDP saved
China has a national saving rate of more than 35%

worldwide (adj/adv)
Nike is a wordwide company

elite (n) the top of a society
Tom is part of the financial elite of the country

royal family (king / queen / prince and princesses )
The money comes from the royal family

United Nations (UN)
They joined the UN in 2020

factor (n) deciding element
The main factor in hiring new people is the economy

status (n) reputation / standing in a society / respect
Being a world champion brings status

brand ambassador (n) people who officially represent your brand
David Beckham is a brand ambassador for Nike

jersey (n) sports top worn by teams
Nike has their logo in the middle of the team’s jersey

Pronunciation

fans