Online Class Notes (Tibo)

more on interview roleplay

it is a bit routine for me and I don’t see too much growth.
I am interested in Finance and I think the finance industry is very influential and I got some chances to have discussions to share my fashion knowledge with some finance people and I feel it gave me another view on my previous industry.
I was more focused on marketing and I understood the whole business model and it made my job clearer.
That is why I became very interested in the financial industry.

I am in the CRM position, they need people to handle VIP customers.
She is looking for experts to handle key customer relationships.
Before we also did a lot of VIP engagement events.

That person will be responsible to export the data and I will work with her to analyze who they key customers are  / what the key metrics are

The new line manager wants me to build up the relationship with key customers.
The current person doing it is more focused on analyzing data. She wants me to bring my luxury experience.

I am always encounter this issue -> I always encounter this issue

before they are super famous -> before they were super famous

they want to make it clear / opaque

I just uploaded it in the system

they were exposed for their bad behaviorsI just updated Zoom to the new version

I have a lot of exposure to the people who are working in the financial industry

They asked me a lot of questions and we exchanged ideas about trends in the fashion industry then I gradually understood more about my daily work.
I am also quite interested in the financial knowledge. / I am very curious about finance.
I have a high curiosity about this industry.

From my previous experience I would discuss with the industry people.
Previously investment managers talked to me and tried to understand my views on the industry. If I feel my company has good expectations in the future it might be a good time to buy some stocks.
I have some friends so it brings me some advantages.

I think they are looking for fast news and unique insights from our company so we have good analysts in our company and I am one of the bridges to convey the message. They are looking for insights and I have good relationships with some experts which I can introduce to them.

My biggest strength is curiosity.

everyone will be pay attention to you -> everyone will pay attention to you

Vocabulary

opaque (adj) non transparent
The investors find the firm too opaque and they ask for more transparency

related (adj) having a link
Finance and fashion aren’t really related

relevant (adj) making sense in a situation
Talking about your feelings in an interview is not relevant, people only care about your skills

Tell me about a challenge you’ve met in your work.

In 2021, we were assigned to promote the COP 26 campaign. COP 26 was the conference hosted in UK Glasgow where many countries’ leaders will discuss how to tackle the global climate change issues. The biggest challenge will be two: firstly, the target audience is vast. Climate change seems to relate to everyone. As it’s too broad, it’s tough to do targeting. At the same time, the global team set very high expectations and KPI for this campaign because they think the topic relates to all the global citizens.
Secondly, the budget is minimal. Only half million was given for all east Asia countries while the duration of this campaign is ten months. Generally for one product launch in luxury marketing, we use about two millions to promote it.

Finally, I initiated the partnership with the Chinese government-owned magazine to promote this #cop 26# campaign. This magazine focused on introducing celebrities’ lifestyles and interviews. They shoot all different top stars in China every week. The magazine is originated from UK named OK magazine, which makes this partnership more appropriate and easy to get approval from UK headquarter as well. Another benefit I noticed later is that these months, many top Chinese celebrities were punished due to their bad behaviors. As this magazine is strictly controlled by the Chinese government, it already helps us to filter the quality. In total, we collaborated with 8 top influencers in different fields, such as: artists, dancers, actors, and one game player. All of them recorded a video for the climate-change-related topics. We published these videos on our digital channels, which drove extensive awareness and high engagement among the competitive online environment. We also converted many of the influencer’s fans to our brand fans.

This campaign will finish next month. We see the reports from the global team that China is the only country that hit the set KPI while the other countries are much far from it.

As a professional marketing person, I always have a mindset to solve problems. Make things done. The to-C market is very competitive as the entry-level is relatively low. My biggest strength is curiosity and creativity, which I am sure I can also adapt in the finance industry.

Of all the positions, which one was the most challenging/your favorite?
Actually I am not quite sure whether I understand this question correctly. I only work in the marketing function during my past working experience. Among all the marketing positions, digital marketing and CRM positions are my favorites. I have a high interest in people and their ways of behavior. I am always curious about people’s motivation and how they make decisions and behave. While CRM and marketing positions can provide me the platforms to see each customer’s purchase steps and their decision-making process. By leveraging different analysis models and tools in the CRM system, we better understand their purchase behaviors from a top-down level. These years, with the high development of digital marketing tools, especially the tracking system, we can do more targeting promotion and make the marketing effect more precise and efficient. That’s how I feel achieved and proud about my job. I am pretty lucky that all the positions I have been in are my favorite ones as all of them are about studying people and influencing their behaviors.

Tell me about a challenge you’ve met in your work.

In 2021, we were assigned to promote the COP 26 campaign. COP 26 was the conference hosted in UK Glasgow where many countries’ leaders discussed how to tackle the global climate change issues/crisis. The biggest challenges were two: firstly, the target audience was vast. Climate change seems to relate to everyone. As it’s too broad, it’s tough to do targeting. At the same time, the global team set very high expectations and KPIs for this campaign because they thought the topic related to all the global citizens. / everyone / the topic was a global issue.
Secondly, the budget was minimal. Only half a million RMB was given for all East Asian countries while the duration of this campaign was ten months. Generally for one product launch in luxury marketing, we use about two millions to promote it. / we have a budget of 2m

Finally, I initiated the partnership with a Chinese government-owned magazine to promote this #cop 26# campaign. This magazine focused on introducing celebrities’ lifestyles and interviews. They shoot all different top stars / main celebrities in China every week. The magazine is related to a UK magazine/publication named OK magazine, which made this partnership more appropriate and it made it easier to get approval from UK headquarter as well. Another benefit I noticed later is that these months, many top Chinese celebrities were punished due to their bad behaviors. As this magazine is strictly controlled by the Chinese government, it already helps us to filter celebrities / ensure we only work with politically correct stars / ensure we only cooperate with spotless celebrities. In total, we collaborated with 8 top influencers with different occupations , such as: artists, dancers, actors, and one game player / pro gamer. Each recorded a video about climate change. We published these videos on our digital channels, which drove extensive awareness and high engagement among the competitive online environment. We also converted many of the influencer’s fans to our brand fans. / follower

This campaign will finish next month. We see the reports from the global team that China is the only country that hit the set KPI while the other countries are much/still far from it.

As a professional marketing person, I always have a mindset to solve problems. / problem solving mindset

Get things done. The to-C market is very competitive as the entry-level is relatively low / barrier to entry. My biggest strength is curiosity and creativity, which I am sure I can also adapt in the finance industry./ which I can also leverage in the financial world

Of all the positions, which one was the most challenging/your favorite?
Actually I am not quite sure whether I understand this question correctly. I only worked in the marketing function during my past working experience. Among all the marketing positions, digital marketing and CRM positions are my favorites. I have a high interest in people and their ways of behavior. I am always curious about people’s motivation and how they make decisions and behave. CRM and marketing positions can provide me the platforms to see each customer’s purchase steps and their decision-making process. By leveraging different analysis models and tools in the CRM system, we better understand their purchase behaviors from a top-down level. These years, with the high development of digital marketing tools, especially the tracking system, we can do more targeting promotion and make marketing efforts/campaigns more precise and efficient. That’s how I feel satisfied/fulfilled and proud about my job. I am pretty lucky that all the positions I have been in are my favorite ones as all of them are about studying people and influencing their behaviors.