Online Class Notes (Olivia)

Music festival for Oct holiday

Nanjing!!

Establish a company for Yannie!!

Company name: Easy Shower Co.

Products/service company: product

product name: 1 step

type of product: dry body, hair, lotion(if needed), clean

This product helps us to dry our bodies after shower, it will have driers to blow dry our hair and body. It doesn’t take much space as we will incorporate it to the shower itself. It will help you to take care of your body, esp spray some lotion/tanning products on your skin to make your skin smooth and glowing.

It looks like a closet, just like your shower, and the only thing you need to do is to open the door and stand in the middle.

It uses voice command, and voice recognition, so that the water can be customised for different users even in the same house.

It will also customise shower time, so that we can avoid water waste.

It will also trigger a playlist of music depending on which user comes in.

It will have many sprinklers installed around the shower, that will release soap/body wash onto users with voice instruction.

The temperature of the driers are set differently. There is a hairdryer installed at the top of the shower, equipped with the cutting-edge technology to protect and make your hair glowing.

We can dry anyone in less than 3 minutes time.

Warranty period: 2 years.

target customer: 

People who purchase technology for convenience, and enjoy lifting their life quality through some smart home products. People who have families where they need to take care of babies and elderly family members. And women who have long hair, and are tired of blowing their hair out after the shower.

We’d also focus on hotels/hospitals, where lots of people have the need to shower easier. – elderly + disabled.

position of the product:

We will be the biggest share holder for this part of the market.

Pricing of Product:

regular shower is priced around – 1k-2k

Yannie’s product is priced around 3-4k.

Business plan:

1: enter into the first tiered cities in China, due to our price premium.

MS strategy:

1: invite some KOLs to experience our products, product short videos

2: take part in some exhibitions to increase our product awareness

3: Online +offline channels, we will provide product installations free of charge, 2 years of warranty.

4: organise events to experience our product for free for 3 months, and if they decide to buy, they can enjoy a discount.

Vocabulary

tier n

tiered adj

1 tiered city, high/low tiered cities

installation n

install v

elderly n

less privileged groups in our society

privilege – sophisticated word

lotion

body wash

sprinklers – sprays out water installed on your ceiling.

cutting edge = leading = state of art

food or beverage

7-10 artists to perform

lyrics

bureaucratic  – bureaucracy

hairdryer

spray tan