Online Class Notes (Olivia)

3:

Moving to the collaboration, Nigo, as one of the leading voices also the forefather of streetwear, its influence spans across the world.

We are excited to leverage this collaboration and upcoming launch event to drive brand energy and appeal to the Gen Z consumers/ to win their favorability/preference.

11:

I have two examples, 1st is Xiaoke, for the consumer pinpoint, we will partnership with XIAO to … he will invite his fans to mix match styles for them, you can see the styling differences before and after to visually see the differences.

12

For other in-depth media cooperation, we will partner with complex to organize offline events, where we are planning to invite 3 fashion bloggers and 20 target consumers to participate. In those session, we will have those blogger sharing key styling advices to the audience and drive inspiration.

we will leverage this mix – and – match/ styling content to inspire and guide the external public and drive more exposure.

13:

As you can see on this timeline, the pre warm activities will start on Aug 25th, this is where our PR team will be putting/releasing content on social platforms like Red book.

And Starting from Sep 1st, all teams will be engaged and the launch period will officially kick off with the brand team/PR/Social/ Print activities ready to go. To maintain the launch momentum, we will also be scheduling some activities/events to sustain the heat/exposure.

I think the table here is very self-explanatory/straight -forward/clearly laid out, if you have any questions, please do not hesitate and ask me. If there is no question/comments, we can move on to the next part of the presentation.

generate/gain/increase/enhance/strengthen/improve/drive/ —word options

The Shanghai Fashion week: (generic introduction)

The Shanghai FW is an emerging event, the importance/significance of this event has been growing very quickly. There are more global/iconic/trendsetting brands participating this show.

It also has a great reach/influence to audience around the world.

There will be as many as …….participants attending this fashion week.

wide coverage, emerging, popular/trendy

strategcially – strategy n. strategic adj , strategically – stra te gi ca lly

successfully – suk cess fu lli

success – suk cess

we are implementing the company strategy successfully