Online Class Notes (Michael C.)

SE ConsultantSonia

Speaking exercise

The marketing/ advertising has gone last its golden era
OR
The industry has become saturated

The solution?

Leverage AI, by doing so we can increase overall output / productivity.

What this can do is reduce the need for staff/ man power/ human capital.

Thereby the AI creates initial visuals and content as well as ideas for the proposal/ campaign.

After we polish the content
OR
We calibrate/ fine tune the content to our specifications .

Execution Phase?

Allocation scope of work to the various departments.

Prepare the timeline/ schedule

Everybody can accept the work and meet the delivery timeline.
USE
Make sure this is within everyones work capability/ scope of work to meet the deadline.

Female celebrity > Diva

Actual execution of the project involving the stakeholders with constraints/ set backs

Conflict of interest

Shareholders > Investment banking
Stakeholders > People involved in the project

Adjust attitude / outlook

Clients dont want to pay
Client arrears

Northern europe
Norway / Scandinavia > Nordic countries

Pronunciation

Encouragement

Nordic

The really > say The real … problem

Vocabulary

Streamline (n) – Make (an organization or system) more efficient and effective by employing faster or simpler working methods.

“the company streamlined its operations by removing whole layers of management”

Irrational (adj) – Not logical or reasonable.

“irrational feelings of hostility”

Bespoke (adj) – Made for a particular customer or user.

“a bespoke suit”

Conflict of interest (n) – A situation in which the concerns or aims of two different parties are incompatible.

“the conflict of interest between elected officials and corporate lobbyists”

Foresee (v) – Be aware of beforehand; predict.

“we did not foresee any difficulties”