Online Class Notes (Jesse) [30]

Dear all,

Hope you are all good and safe.

Recap of Nov performance:
– We finished / concluded / closed / ended Nov at / with / achieving / with us achieving / finishing with 1.4M euro and increased to / rose to 72% market share / gained 8% to 72% in Nov which is / which equals +8% pp vs LY(64%).
– Brand live streaming contributed / made up / accounted for 6% of / out of the total sellout in Nov, +3% pp vs normal days.
– We had gained 10k new members during Nov, which is / which equals 7 times x LY.

Recap of the 1st week of Dec:

– We sold 131 units of So Glow in total / the total number of sales for So Glow was 131 units / our sales figures for So Glow totalled 131 units, which contributed 8% of the total sellout in the first week of Dec.

– Since we launched So Glow on 1st Dec, more than 80% of customers purchased it through the (dedicated) mini program which we specifically developed for the buyers to customize their own So Glow.

– The Xmas set performed amazingly as it contributed 18% sellout since launched, and the customers are more prefer the choice with the pink case + 001M refill.

– Regarding the profile of So Glow buyers, the weight of repurchasers(who had already bought other products on our Tmall store before So Glow Launch)

Your market share is 20% of the total market. You have 20 customers, out of a total of 100 customers.

If your market share increases to 30 customers, that’s an increase of 50%, because half of 20 is 10, and your share increased by 10.

This year my age increased by 1. – the change
This year my age increased to 36. – the result / the final number

gain = increase by

have done = before now
had done = before a specific past time

We gained 10% in November which is amazing because before that, we had only gained 2% all year (From Jan to Nov)