Online Class Notes (Jesse) [30]

Vocabulary

PCR test

job market

the end result is the same as foundation

he is downwards – he is on a downward trend 

i use it in the low frequency – I don’t use that word very often 

in terms of music, Jesse leans more towards rock music
Lulu is more towards cake than chocolate

Grammar

it is as same as – the same as 

Before getting into the details, I would like to share some market insights. firstly.
Based on the Tmall store ranking in the Lip category, Louboutin beauty ranked much higher during the gifting seasons. There are four main gifting periods in China – Feb Valentine’s Day, May 520 Love Day, Chinese Valentine’s Day & Xmas , we could rank even higher than TF sometimes.
The sales for Louboutin beauty Tmall Store from these four gifting periods contributed to over 55% of the annual sales.

If we look at the demographics, the buyers are mainly from the male customers, and female customers are more towards / leaning more towards / trending more towards / going more towards exploring & discovery, interestingly they asked their loved ones to purchase after the discovery.

With the strong gifting demand, we’ve focused on the gifting experience by offering customization services including engraving, personalized cards, scented parcels etc.
We’ve noticed that our premium customization services have strongly increased the conversion rate, rising by 50%, and contributed to more than 30% of the sales.

To further optimize the gifting & customization experiences, we’ve developed and recently launched a dedicated premium service mini-program.
This program combines gift recommendations, engraving service with even heart icon, personalized gift card, voice messages, we will intergrate the photo printing very soon for Chinese Valentine’s Day.
The initial result shows that 80% of the buyers who purchased through this mini-program were male and helped very much to shorten their purchase journeys. We will share more performance data moving forward.
Here’s to share more details about this mini-program, with step 1 recommending the top selling gift sets under various categories.

Step 2, product engraving based on the gift set selected, across lipstick & fragrance with special Louboutin heart icon and previews.

Last but not least, customers are able to personalize their gift cards with written notes and voice messages, the recipient will receive a physical card and a special QR code to play the recorded voice message.
This will now be an always-on service on our Tmall Flagship Store, and we will continue to explore new ways of enhancing the shopping & gifting experiences.
That’s it for my sharing, thank you!