Online Class Notes (Jesse) [30]

beyond purchase – outside of purchasing habits 

understand them on both a personal and human level rather than simply understanding their purchasing history or habits

ease the pressure / reduce the burden / lift the burden

to enable the structured collecting / collection of client insights 

Back in the day we didn’t even have the internet so we had to actually call people on the phone! crazy!

Pronunciation

ecosystem – “eeko system”

eco = ecology – “ee ko lo jee”