Online Class Notes (Jesse)

Vocabulary

trauma – really negative experience that affects you a lot

1.91 million – one point nine one million

Grammar

2 months ago

give me a feedback – give me some feedback / the feedback 

I’m coming here for 3 year – I have been here for 3 years

they don’t want to be so hard of work – they don’t want to work so hard / they don’t want to do such hard work 

As (because) Lulu is young, she can run a long distance
As (I am that) your teacher, I will help you with your English

I haven’t speaking English for a while – I haven’t been speaking / I haven’t spoken English…

we all speak English for communicate – for communication / communicating 

my colleagues who is senior than me – my colleagues who are senior to me / who are more senior than me

me is much better – my English is much better / I am much better 

Hope you are all well!

Please find the Feb sales report for CLB online channel as below.

Summary:
– We closed the month at 4m EUR in total ( Tmall sold 2.2m EUR while JD sold 1.9m EUR ) with a 143% target achieved, + 34% vs LY, the increase was mainly contributed by JD business.
– YTD sellout: CLB online sold 6m EUR in total / the total for CLB online was 6m EUR, target achieved at 148%, +14 vs LY, and the ATV increased by 9% at 178 EUR vs LY.

Tmall Business Recap:
– The Tmall total makeup sales dropped by 10% vs LY, and in terms of subcategories, fragrance maintained a slight decrease of around -3% vs LY, mainly driven by local brands and new players, the lip makeup category dropped by 23%, set dropped by 39%. Affected / Impacted by the industry trends, the key competitors experienced significant declines compared with last year, TF -29%, and Dior -30%.
– CLB landed / ended at 2.2m EUR on Tmall in Feb, with a 148% target achieved, of which the most important gifting campaign VD contributed 88% of the total sellout. The AUS in Feb was 173 EUR, + 5% vs LY.
– Our official flagship store captured 77% of the Tmall brand total business, and we ranked #27 in the total Tmall makeup category, + 9 places vs Jan, and in the lip category, we rose to #13, +6 places vs Jan.
– In terms of the category mix, lip contributed 62%, fragrance 5%, and set performed well contributing to 31% of the total sales, of which the contribution of the Duo Set +40% vs LY.
– The Set with VD limited edition charm performed well, selling 3k units and contributing 17% out of the total sales, as the love heart charm also provided the immersive gifting and love theme during the VD period, the performance of this set was also better than the CNY rabbit one/ the regular So Glow charms, we hope to keep this type of set selections moving forward, especially during the gifting/love occasion campaigns.