Online Class Notes (Jesse)

Awaken the giant within – Anthony Robbins

we will have a Q&A session

could you kindly take (boring) – would you mind taking (spoken) / would you be so kind as to take… (formal)

your areas of focus / the areas that you work in / the areas that you focus on

areas of expertise / expertise / work experience

following the passing of Virgil, who was the creative the director at LV, do you see any decline in sales …. / …considering Virgil has passed away / considering Virgil is no longer at the company / no longer involved.

at the age of 41 / when he was 41 years old 

how do you think about Burberry – what do you think about Burberry

comparatively low 

democratic – everyone votes 
diplomatic – considering people in a fair / kind way

more accessible to a wider range of people

do you see this as a new direction for burberry and part of a wider brand strategy 

he seems that not only – it seems that he is not only… 

how do you think?
how do you see the market changing over the next 1 year?
what do you think the market will do over the next 1 year?

is that what you have found too? / is that what your data also shows?

2nd hand market

due to China’s policy / as a result of China’s policy / as a consequence of China’s policy

as = because
due to  = because of

had been increasing / used to increase

prior to sth / before sth

In my
previous observation, I noticed that Estee Lauder group was more centered
controlled. If Lauder’s local team noticed some popular new products on the
market which they did not have in their category, they finally took more than half
year to get the product launch. While Loreal group is much more localized and they
have a quick turn round to the market. In your opinion, which group performs
better and why?

My question is in relation to Estee Lauder and Loreal. As you may know, Estee Lauder are much more centrally controlled than Loreal, with Loreal being quite localized. So it generally takes Estee Lauder around 6 months to launch a new product, whereas for Loreal, it’s much faster, at around half that time. So in your opinion, which of these groups performs better and why do you think this is?

(if he doesn’t understand: give examples of areas he could talk about like: financially, in terms of consumer awareness, etc…)

what did you do today?

I had class with Jesse because I want to prepare for the presentation