Online Class Notes (Jesse)

Vocabulary

first time I’ve seen it up close / so close 

hectic / chaotic – crazy, lots of noise, lots of action
eg. the lion dance was super hectic, especially as I was really up close while watching it

acrobats 

feng shui master

sales / sell out
sell out – 3 meanings, 1 to sell, 2 to have nothing left to sell, 3 to sell your soul for money / success
eg. 3 = he’s a sellout!

“you’ve got nothing to lose”

egotistic – sb who loves themselves / arrogant

partition – the thing between you and your boss / separates desks

vague < > clear / specific
eg. I’m in the dark about it because he’s so vague about everything

from my perspective / in my opinion 

from his opinion

Grammar

i don’t know who is her – I don’t know who she is 

we get a decision – we made a decision

GLAMORIZE YOUR DREAM, CELEBRITE XMAS WITH FANCHENGCHENG AND CHRISTIAN LOUBOUTIN TMALL FLAGSHIP STORE!

THE VERY FIRST COLLABORATION FOR BRAND LIVE STREAMING! – CHRISTIAN LOUBOUTIN FRAGRANCE AMBASSADOR FANCHENGCHENG ATTENDANCE!

We just completed our first brand live streaming collaboration with celebrity on 6th Dec. In that session, we invited Fanchengcheng and a known beauty influencer – Money to our brand live streaming room to celebrate the exiting moment together with us.
We combined and applied the amazing Xmas assets to decorate our live streaming room and store image, keeping in the line with the Xmas and brand concept, and providing some innovations (the green screen background, MissLoubitree moved over the screen, etc.).

Although we faced tough challenges, the fabulous execution and performance got us to the great result!
There are a lot of items which are the best records since we launch brand live streaming!

– The highest engagement rate: 13.3%, +10%pp vs normal days.
– The best performance of new members recruitment: 2k new members, + 3.4 times vs normal days.
– The most “likes” that we got in 1 session: 650k likes in total, + 2.1 times vs normal days.
– The longest viewing duration: almost 4 mins, +118% vs normal days.
– The highest unique viewer’s number: 330k, + 300k vs normal days.

What a milestone for Tmall flagship store, what a start for brand live streaming collaboration!
A HUGE THANK YOU to all teams for the help and support for making it happen!

GLAMORIZE YOUR DREAM, CELEBRITE XMAS WITH FANCHENGCHENG AND CHRISTIAN LOUBOUTIN TMALL FLAGSHIP STORE!

THE VERY FIRST COLLABORATION FOR BRAND LIVE STREAMING! – CHRISTIAN LOUBOUTIN FRAGRANCE AMBASSADOR FANCHENGCHENG ATTENDANCE!

We have wrapped up our first brand live streaming collaboration with a celebrity on 6th Dec, during which we invited Fanchengcheng and a known beauty influencer – Money, to our live room to celebrate this exciting moment with us.
We combined and applied the amazing Xmas assets to decorate our live streaming room and store image, keeping in line with the Xmas theme and brand concept, alongside some innovations, namely the green screen background, and MissLoubitree moved over the screen.

Though we faced a number of tough challenges, the incredible execution and performance led us to a great result, even breaking several records along the way!! 

– The highest engagement rate: 13.3%, +10%pp vs normal days.
– The best performance of new members recruitment: 2k new members, + 3.4 times vs normal days.
– The most “likes” that we got in 1 session: 650k likes in total, + 2.1 times normal days.
– The longest viewing duration: almost 4 mins, +118% vs normal days.
– The highest unique viewer’s number: 330k, + 300k vs normal days.

It’s great to reach this massive milestone for Tmall flagship store, and what a great start to our brand live streaming collaboration!
A HUGE THANK YOU to all teams for the amazing help and support. We couldn’t have done it without you all!