Online Class Notes (Jesse)

girl whose husband worked at google

Vocabulary

turn a blind eye – to ignore something deliberately
eg. people often turn a blind eye to people littering

being a woman leader – female leader 

came to me – came up to me

it’s every man for themselves – selfish
eg. sometimes I feel like it’s every man for themselves at google

“get a leg up on you” / “step on you”

psychological safety – mental health
eg. i think there’s a problem with mental health in google

play cards – blackjack / 21 / poker
eg. let’s play cards!

board games – monopoly
party games – killer games

zoom lens
eg. Ben has a zoom lens on his camera which looks really professional

return to my former glory 

Grammar

post as much questions as we could – post as many questions as we could 

they got answered firstly – they got answered / covered first 

jargons – jargon / business speak

making up – doing makeup / wearing makeup / putting makeup on 

she was in a very confused face – she was really taken aback / she was really confused

that would be very cool isn’t it?? – wouldn’t it?? 

leave a good impression to other people – on other people 

it was very disappointed – it was very disappointing

– Customer Success Cases *More available upon request

B2C – Grew Tangpushi Home Products’ sales by 200% by driving DTC and Ads upper funnel solutions
The customer had low faith in Google with only 20% of their budget spent on Google. I invited the CEO to the SH CxO event to improve his DTC knowledge. Collaborated with the Accelerate Growth Team (AGT) to pitch upper funnel Ads solutions like display campaigns. Provided business recommendations like placing web membership programs. Efforts saw a 200% growth in customer’s sales, and 3X spending of 143% YoY with Google.

B2B – Boosted Everlighten‘s leads by 80% through the leveraging of smart bidding in new markets
The customer is a long-term Facebook partner with unsatisfactory Google Ads performance for 2 quarters. I learnt that they planned to expand their business to the CA/AU market. After analyzing their target audience’s portfolio, I suggested in-ads promotion codes. I then successfully pitched smart bidding strategies to the customer / I pitched to the customer to replace….. . All adoptions resulted in a 330% QoQ Google Ads revenue growth, and enabled the customer to increase leads by 80%.

>>> Highlights of Sales Related Initiatives:

Smart Shopping Campaign Pitch Competition (ongoing): with SSC being one of the big bets for GCS, I initiated an SSC competition across CN SBS. Firstly, I worked with the gTech team lead to develop a SSC adoption checklist. Following that, I collaborated with the Product Sales Activation (PSA) team to deliver an internal SSC training for 90+ sellers across the GCS-SBS program. The competition boosted the team’s SSC win-rate by 8% within 2 weeks. The SSC Checklist; The Training Deck

increments = parts / pieces / amounts that are separated
eg. their sales increased by 10% each month  = their sales increased in increments of 10% per month