Online Class Notes (Ally)

Vocabulary

from the ground up: from zero to one

foundation: (n) basis

upside/downside: adv/disadv

minors: <18 yrsold

unconsciously: 没意识的

conscious：有意识的 intentionally

Forbes

frisbee: fei pan

tide: 潮; 潮汐; 潮水; 潮流; 趋势; 动向; (难以控制的)恶潮，怒潮; 高涨的情绪; 时节

ride the tide

controversy: (adj) controversial: 有争议的

epitome: 典型; 典范

willing to : for bad things

survey: 问卷调查

Rather than buy a already senior brand, rather than launch a new brand by himself
Rather than buying an already-senior brand, or launching a new brand by themselves/itself

it’s quickly to gain market share
it can gain market share quickly (on a specific topic/subject)
it’s quick for the brand to gain market share (general environment/knowledge/fact)

gain much more people know it
to reach more potential customers by using/with the funding/investment

get more returns with the funding

use celebrities who are famous for Chinese people to make buzz
use famous celebrities / who are famous in China/ to make buzz

XZ and CY have fans who will buy the products they wear/they are spokespeople for.

I like CXK since he became the PD

What do you think about WYF’s news?/what happened to WYF?

She’s so hardworking to practice the skills of snowboarding/skiing
She’s so hardworking in practicing the skills of snowboarding/skiing

helped sports to reach more young Chinese people to know it
helped this sport to reach more young Chinese people

the top one is exactly XZ
the top one is XZ by far

he’s good at thinking of what ordinary people think.
he’s good at knowing what ordinary people think

he has higher business value to achieve business targets

Both elder sisters and younger sisters
All age groups

It’s 15 million to have XZ’s endorsement

No young people would like buy his products
Not a lot people would like to buy the products he used/endorsed
Not a lot of people buy products for him/just because he endorsed it

He doesn’t have any new movies or new works

Our hope is that his fans can buy the products for him

Pronunciation

funding: money from investment

founding: there’s a new founding that people should use eye cream

straTEgically

boss – “o”