Online Class Notes (Ally)

Vocabulary

a morning person: someone who’s productive in the morning

perks: fu li (on the side)
ie. Do you get any perks at work?

benefits: annual leave, etc.

strict: yan ge

contour: highlight/contour

couture: ku-TOUR

nearly/almost 8000: 7800+

about/approximately/around: app. 600 pcs.

we have annual leave 15 days one year at the first year

I worked for 2nd year, so I have 17 days one year

the same as the companies, incl local companies and foreign companies
the benefits in our company is the same as (the benefits) in other companies.

I will remind (O)myself
I will remember this for the future

not only we invest social media, but also we want to have some free resources from platform
not only did we invest in … , but we also … 

Heibox is quite match our needs
Heibox meets our needs/ Heibox can help us promote our products… can give the consumers a sense that our product is more premium … a bigger product launch

at least 40 mil to launch a product
They would spend at least 40 mil on a product launch

Hi everyone. Good morning to you guys in the US/Hope you guys are having good morning

Let’s start with today’s topic.

We have already written on the online document.

First of all, in Feb, across all platforms, BB China’s total online growth rate was +10%, versus last year.

On T-mall, the growth rate was -20%, versus last year. This is due to a general decline in the traffic of the platform.

For the TM prestige beauty brands category, overall growth rate was -4% vs last year. For the TM prestige makeup artistry brands’ cluster, the growth rate was -31% vs LY. So our growth rate is doing better than most of them.

Next, …

Among the various sizes, 15 ml is the most popular size, which sold 9009 pcs.

which had a/with a MOB of 10.6%

For the 3rd party platforms = … For Tmall, doesn’t deliver great performance. VS ly, … mainly caused by the decrease of traffic.

It’s because Tm’s overall traffic has declined significantly. Recently, in China, newer platforms such as JD or Tiktok have higher DAUs than tm. So in general, for almost all the brands, the traffic has decreased.

For prestige makeup artistry brand cluster, the total growth rate was -31% versus last year, but our growth rate is doing better than others, we had a -20% growth rate.

Thank you for joining us today. If you have any questions at all, feel free/don’t hesitate to email me. and I will get to you.

Pronunciation

lancome LANcome

la mer

guerLAIN

Armani  (not amarni)

Shu Uemura

diptyque

byredo

GivenCHY (SHEE)