Online Class Notes (Ally)

LJQ and premium brands

Vocabulary

stood up: 放鸽子
ie. I was stood up by xxx.

tradeoff: balance scale

4-leaf clover: 四叶草

appeal: 上诉；吸引力；申诉；魅力
ie. appeal to the younger audience

vicious cycle: 恶性循环

blackmail: 敲诈；勒索；威胁；胁迫

symbolic value: 象征性的value, not actual value

It’s not everyone professional even they work in luxury brands before.
Not everyone who worked in luxury brands before is professional.

from my watching
from my observation

move forward (v)
They reinforce their social media strategy in KOL seeding

the reason of the popular
the reason for its popularity (n)

it’s successful for seeding people
attracting/appealing to new consumers

depends on their financial capabilities

gives extra value to the product
attach additional value to the product

colored my eyebrows permanently

Pronunciation

maTURE

COMpliCAted

compLETE