Online Class Notes (Ally)

Vocabulary

flashy: extravagant/show-off, bling bling

bi-directional: 双向的

world championships: 全球决赛

I haven’t thought any idea on it.
I don’t have any ideas yet.

One question I thought for a long time
I’ve thought about the question for a long time. ( +time stamp in past= completed, +on to another idea = completed)
I’ve been thinking about it … (bgm in your mind)

None of consumer goods industry can escape the theory of younger generation. Even the products for senior citizen also target 2 kinds of consumers: users and caregivers.

Some of the big brands are doing things to appeal younger consumers preference. Some are successful but some are not.
For an example, Balenciaga cross over with Fortnite for 4 characters’ outfits which are also sold in retail store. Some products sold out very quickly as soon as they launched.

The cross over campaign consolidate Balenciaga as a popular fashion brand in younger consumers’ mind. As Balenciaga is popular on street style fashion, its tone and manner fit Fortnite perfectly. Matching rate is important to evaluate cross over campaign.

On the opposite, Lamer cooperate with online game LOL. They offer a limited character skin in the game shop. The cooperation seems a little bit weird since Lamer regards as a caring and natural skincare brand, it makes no sense with online game except the character’s setting.

It’s both easy and difficult to appeal to younger consumer’s taste. It’s easy to reach them on popular platforms. But it’s difficult to understand what is their taste. Without understanding it’s hard to communicate with them. And younger consumers’ taste and trends change very fast. It cost a lot to follow every trends.