Online Class Notes (Ally)

Vocabulary

liaison: 联络；联系；联络员；联系人

Grammar

I’m in school – I’m a student
I’m in the school – inside the school building
at school – at always location

there would be less people there.

there aren’t many people at the test point.

in the behind

you can buy some clothes with very cheap prices

you pay more attention of the business in this area, you won’t pay a lot of attention on the western brand in the other country

you have to choose the system which exists in your home right now.

every industry they entered, they make the price lower and lower

Xiaomi’s outlet is designed beautifully than GN

XM’s outlet won’t long last than GN
XM’s outlet doesn’t last as long as GN’s.
XM’s outlet isn’t as long-lasting as GN’s.

Gaining more market share vs staying premium

It’s very hard to say which one is a better strategy for a brand. Each coin has two sides. In my opinion, you have to insiste your choice no matter which one you chose. Each of choice would be a long-term benefit to your brand.

For an example, perfect dairy gaining their market share very quickly with huge spending on seeding post on social platform from the beginning. And with the affordable price they gain a lot of consumer’s first trial. For a very new brand to the cosmetic market they did very well and on strategy.

But every brand seems to be greedy in the developing stage, perfect dairy found that Chinese consumer regard them as a cheap local brand or a substitute choice from a western premium brand. They start to contribute a more premium brand image with inviting ZhouXun as their spokesperson and they reduce the product content to increase their price in disguised form. Finally the consumer didn’t buy for the change. They complain about the product content on the social platform spontaneously.

Other wise staying premium means your brand awareness and product would be limited to the specific target audience. It’s hard to gain a big market share and to have a huge sales volume. You have to get a right expectation under the clear strategy you set.