F2F Class Notes (Vicky)

Company storytelling

We want to suggest our client
They are snacks products>they sell/ their main products are
How to communicate this information in social platforms
engagement in social>be engaged with target customers
Followed by the success of launching the cheese flavor
Cooperate with sb
Make the packaging design appealing
Last time we suggest can do some dancing>we have suggested/or introduced “dancing” ideas last time
Very viral>it went viral
They want to know details>they would like to know more about it
Stimulate target customers>encourage
Popular filters and stickers
Announce requirements >Post requirements on the platform
Win-win action>result
It’s meaningless>remove it in the speech