F2F Class Notes (Vicki)

More new categories appear in marketing industry. We used to have milk tea with a lot of sugar, and now we can buy a bottle of sugar free, fat free, calories free milk tea at every market. We used to have hot pot at restaurants or home, but now we can have instant hot pot everywhere.
There’s no company has these kinds of products before. New companies create a new category by considering consumers‘ living and shopping habits data. They get the opportunities on these new categories. They do advertisements on it to let more consumers know. People will see those advertisements on apps, markets, road, etc. KOLs and friends are all talking about it. Even people have many questions on this new product, they will change their mind at the end.

Vocabulary

coincidence – qiao he
i.e. It was a coincidence.

celebrity – ming xing
i.e. There are many celebrities on this show.

intrusive (adj.) – come in without permission
i.e. This industry is quite intrusive.

spokesperson / ambassador – dai yan ren
i.e. He is the new spokesperson for pepsi.

abnormal – not normal
i.e. That is very abnormal behavior.

Read this article and write down your reflection

The telephone was an amazing invention. People could finally speak to each other instantly from one home to another. The mobile phone took this technology further, meaning we could make contact with people to and from almost anywhere in the world. But despite having the instant ability to talk to one another, it seems many of us prefer to communicate by text.

I don’t mean we have taken up letter writing again. Although a handwritten letter has a personal touch, sending it by snail mail is too slow to satisfy our desire to keep in touch immediately. But what our smartphones now allow us to do is enable us to communicate in any number of quick, cheap but silent ways. A study in the UK a few years ago found 49 per cent of teenagers preferred to send a text rather than speak to someone.

Certainly sending an SMS, text or message via a chat app means we can compose what we want to say, and we can be more efficient in saying it – especially if we express ourselves by using emojis. It can also be quicker than having to chat with someone, although I feel you can still end up wasting time by having a full discussion by text! Text messaging also allows privacy – other people can’t overhear your text if you’re in a public place such as on a train.

But texting instead of talking can seem antisocial; we may even forget the art of pleasantries. A text can be misinterpreted too because you miss out on a speaker’s intonation. Neuroscientist Professor Sophie Scott told the BBC: “We always speak with melody and intonation to our voice… you take that channel of information out of communication, you lose another way that sense is being conveyed.”

Of course texting and talking is the worst thing to do. Who deserves your attention when two people are communicating with you? It’s then we have to decide who has the most interesting thing to say!