F2F Class Notes (Tony) [W]

Review corrections in writing

Vocabulary

tacos – a mexican food, on a flat round bread, has meat and diced veggies inside, usually some spicy sauce

eg: Everyone loves tacos.

lettuce – leafy green vegetables, like in salad

eg: Put some lettuce on those tacos.

Avocado – a Vegetable, or Fruit? Who knows?

eg: Avocados are used to make Guacamole, a slightly spicy mexican sauce.

Salsa – a mexican sauce, made with tomatoes, onions, cilantro and spicy peppers

eg: Salsa is easy to make, the ley thing you need is cilantro.

eg: Chips and salsa are served at almost every Mexican restaurant for free.

Pistolera – a mexican restaurant on HengShan Rd.

eg: You should try the fish tacos at Pistolera, they are awesome.

rating – the score based on performance

eg: If the driver is not nice, people will lower his rating, by giving him bad reviews.

As you knew, my job is about media buying, I need to seek opportunities to cooperate with different media, helping client for their product or brand promotion, especially in peak season. Two months ago, I got a brief from my client, they want to make a promotion in 2nd half of 2018 and their TA are young people who have allergic problems. The other demand they request is that they want to cooperate with a big IP. Then, I seek top 1 selfie app in China market because I think the young like selfie, it can help brand cover lots of users. Besides, this app is called Meitu, they’ll hold a big event in this summer and I believe it will make a great social buzz, because this media will invite popular stars to attend and help promotion. It definitely attracts massive of their fans and most of their fans are young people.
However, when I presented this proposal, the boss of the client said “No.” The reason is they don’t like the IP and don’t think brand message will be delivered to consumers widely, because of it’s just an offline event, holding in Shanghai just for 3 days, which is not enough to fulfill national-coverage.
I was stuck and had no idea what should I do, after that proposal failed. If I couldn’t have any improvement, the 2nd half year, I’ll have no campaign and my client will feel stressful too, because it will affect their sales.
After 2 weeks later, I submitted another proposal. Since my client’s product is for treating allergy, I tried to figure out what always occurs allergy. In my mind, I think weather is. People get easier to have allergic reaction in the spring and autumn, so I told my client about the idea. Fortunately, we are going ahead by this direction.
2nd half year will keep busy, I think.

As you know, my job is about media buying, I need to seek opportunities to cooperate with different media vendors, helping my client with their product or brand promotion, especially during peak season. Two months ago, I got a brief from my client, they want to make a promotion in the 2nd half of 2018 and their TA is young people who have allergies. Their other request is that they want to cooperate with a big IP. Then, I sought out the top selfie app in the Chinese market because I think young people like selfies, it can help brand cover lots of users. This app is called Meitu, they’ll hold a big event this summer and I believe it will make a great social buzz, because this media will invite popular stars to attend and help with promotion. It definitely attracts massive amounts of their fans and most of their fans are young people.
However, when I pitched this proposal, the boss of the client said “No.” The reason is they don’t like the IP and don’t think the brand message will be delivered to a wide consumer base, because it’s just an offline event, being held in Shanghai just for 3 days, which is not enough to fulfill national-coverage.
I was stuck and had no idea what I should do, after that proposal failed. If I couldn’t have any improvement by the 2nd half of the year, I’ll have no campaign and my client will feel stressed too, because it will affect their sales.
2 weeks later, I submitted another proposal. Since my client’s product is for treating allergies, I tried to figure out what always causes allergic reactions. In my mind, I think it’s the weather. People have allergic reactions easier in the spring and autumn, so I told my client about the idea. Fortunately, we are going ahead in this direction.
The 2nd half of the year will keep me busy, I think.