F2F Class Notes (Tony) [S]

Next Class Focus

Review why you made the mistakes in this speaking practice.

Speaking exercise

I want to tell you the summary of this product, because this meeting is about new product which is launched november, yesterday was my laoban, the marketing director and the other team which control the communication about the project. So they’re going to build up the strategy how to do communication based on my strategy of new product, because I’m in charge of this new product. So we already have a lot of meeting before.

So our new product real impression lipstick. So this lipstick brighten up your impression by one touch of this lipstick, and they key point is, with this lipstick, your complexion can be brighten up in first impression. tha’s why we make the name of this lipstick as a real impression lipstick. And also another key point is we also developed 43 color shades for brightening up your complexion and also we developed 3 different textures. So variety of color shade and variety of texture is our another main key point. So when you make a strategy of communcation for this product I want oyu to focus on our main key point, that this product brighten up your complexion with one touch of lipstick.And also there’s also another key point, I want to say sub main point, And when I develop the color shade I study with Qinghua university in BJ. To find out the right color shade to make asian woman’s skin tone brighten up. And also I developed the three different textures and these textures are very special, because this texture is much lighter than other lipstick. So I want to named on it, as airy texture. Because when you put it on, you can feel it’s very lighter than other lipstick. And also other main point is, it has very high pay off. So you can see when you using just one touch, you can see the color shade very vividly. And now I want to talk about three different textures we have moisture texture matte texture and glitter texture. Moisture texture is consist of 30 color shades and 30 color shades is also consist of 5 different categories of colors, red, orange, pink, nude and violet color. And each color category has 6 different colors. For example, as you can see the red category has different 6 red colors. And among the 30 color shades, I pick the 3 main colors, as you can see in the paper. And the important thing is when you make the communication strategy, we need to focus on how to make our main colors very famous than other colors. So I want to suggest for you to make a makeup look only for this main color shade. There’s also matte and glitter and we need to make a makeup look for those colors too.


I’m here to tell you the summary of this product, because this meeting is about a new product which is launching in November. The marketing director and the other team which handles the communication on the project. So they’re going to build up the communication strategy  based on my input about the new product, because I’m in charge of this new product. We already had a lot of meetings before.

Our new product is called “real impression lipstick”. This lipstick brightens up your complexion by one touch, and they key point is, with this lipstick, your complexion appears brighter. That’s why we call it “real impression lipstick”. We also developed 43 color shades for brightening up your complexion with 3 different textures. So variety of color shade and variety of texture is another key. When you work on a communication strategy for this product I want you to focus on our main key point, that this product brightens up your complexion with one touch. Another point I want to mention is when I developed the color shade I studied at Qinghua University Color Research Center in Beijing. To find out the right color shade to make asian women’s skin tone appear brighter. I developed the three different textures and these textures are very unique. Because they are much lighter than other lipsticks. So I want to name it, “airy texture.” Because when you put it on, you can feel it’s much lighter than other lipsticks. It also has a very high pay off. So you can see vivid color when you apply just one touch. I’d also like to talk about the three different textures. We have moisture, matte and glitter texture. Moisture texture consists of 30 color shades and those 30 shades also consist of 5 different categories of colors: red, orange, pink, nude and violet. And each color category has 6 different colors. For example the red category has  6 different red colors. And among the 30 color shades, I picked the 3 main colors, as you can see on the paper. And the important thing is when you develop the communication strategy, we need to focus on how to make our main colors more popular than other colors. So I suggest you create a makeup look only for this main color shade. There’s also matte and glitter textures and we need to create a makeup look for those main colors too.