F2F Class Notes (Tony)
Vocabulary
Brand equity and brand awareness go hand in hand – they almost always go together.
There is fierce competition, because the market is saturated.
Market penetration – get into the market
I think it’s easier than before to fill a market niche in China.
It introduced the purpose of the report.
restraints -something that holds another thing in place or holds it back.
eg: lack of cultural knowledge restrains companies from getting in touch with their target audience.
clickbait – a catchy title that makes you want to click on it, but it has no good content.
eg: That article is completely clickbait, pretty useless.
Reference Material:
https://www.thoughtco.com/marketing-vocabulary-1210151
http://www.sbwire.com/press-releases/global-bottled-water-market-industry-analysis-trends-and-forecast-827252.htm
https://www.forbes.com/sites/danielnewman/2015/11/03/the-top-10-marketing-trends-that-will-define-2016/#fc8e4472dd57
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