F2F Class Notes (Tony)

Vocabulary

Brand equity and brand awareness go hand in hand – they almost always go together.

There is fierce competition, because the market is saturated.

Market penetration – get into the market

I think it’s easier than before to fill a market niche in China.

It introduced the purpose of the report.

restraints -something that holds another thing in place or holds it back.

eg: lack of cultural knowledge restrains companies from getting in touch with their target audience.

clickbait – a catchy title that makes you want to click on it, but it has no good content.

eg: That article is completely clickbait, pretty useless.

Reference Material:

https://www.thoughtco.com/marketing-vocabulary-1210151

http://www.sbwire.com/press-releases/global-bottled-water-market-industry-analysis-trends-and-forecast-827252.htm

https://www.forbes.com/sites/danielnewman/2015/11/03/the-top-10-marketing-trends-that-will-define-2016/#fc8e4472dd57