F2F Class Notes (Olivia)

Vocabulary

cruelty-free – no animal testing

swollen – Zhong Zhang – swollen eyes, ankle

watery eyes – teary eyes – when eyes are irritated

irritate – v – something/someone has made u feeling uncomfortable – my skin is a little irritated due to the dry weather/ He is very irritating whenever he meets someone new.

go-to brand – first choice at something. eg. My go-to makeup artist is Karen.

aged –

almond

cinnamon

Practising with compound sentences  – with case study of <Dewar’s>

Brand name: Dewar’s

Year of establishment: 100 years ago

Iconic product: double age whiskey and “double double aged”

customer group: 20-35 year old experienced whiskey drinkers who seek for better products to become more professional in whiskey drinking

Segment anaylsis / marketing strategy: focus on key product highlight, emphasis on special tech of whiskey ageing and deliver the ‘ultimate’ end benefit – super smooth taste

Deliverables: award winning brand/spirit..