F2F Class Notes (Olivia)
Vocabulary
cruelty-free – no animal testing
swollen – Zhong Zhang – swollen eyes, ankle
watery eyes – teary eyes – when eyes are irritated
irritate – v – something/someone has made u feeling uncomfortable – my skin is a little irritated due to the dry weather/ He is very irritating whenever he meets someone new.
go-to brand – first choice at something. eg. My go-to makeup artist is Karen.
aged –
almond
cinnamon
Practising with compound sentences – with case study of <Dewar’s>
Brand name: Dewar’s
Year of establishment: 100 years ago
Iconic product: double age whiskey and “double double aged”
customer group: 20-35 year old experienced whiskey drinkers who seek for better products to become more professional in whiskey drinking
Segment anaylsis / marketing strategy: focus on key product highlight, emphasis on special tech of whiskey ageing and deliver the ‘ultimate’ end benefit – super smooth taste
Deliverables: award winning brand/spirit..
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