F2F Class Notes (Mark)

MarkJessy

Today we focused on:


We began class with a review of vocab and pronunciation from Jessy’s previous class. Then, we read and discussed an article about Ferrari jumping into the fashion industry.

entrepreneurship – [ON TRA PRA NOR SHIP]

Reading

Ferrari is one of the most famous names in the car industry. Its sports cars are a symbol of luxury. It has a long history of success in motor sports, especially in Formula One. The Italian company has now entered the business of fashion. On Sunday, the 74-year-old carmaker launched its own line of clothing at its factory in northern Italy. The company briefly halted production of its cars to let models walk down a temporary catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company to diversify. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari’s clothing collections could make up 10 percent of the company’s profits within a decade.Ferrari’s new, ready-to-wear clothing was created by 37-year-old fashion designer Rocco Iannone. He used to work for the fashion house Armani. Mr Iannone’s clothes all used very bright colors. He made great use of “Ferrari red,” the yellow used in the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes will be popular with younger people. He said, “The young generations have the power to express the energy and the power of Ferrari’s brand.” He added, “If you enter a Ferrari store, it’s not because you need another raincoat. You are looking for something special.” Ferrari’s chairperson said the company “wants to champion Italian excellence and the best of our country’s creativity.”

Vocabulary


signage – a company’s signs

Speaking exercise


in generally, they have a very fixed consumer group.
for the people which is who are in high level, they have a lot of choices to buy some top luxury brands. maybe they don’t won’t pay more attention about to the ferrari brand, which is not professional on in the apparel industry.
their happy habit is like some Italy guys. it’s not like asian guys which is a little dark.
i think they need to invest more in the market, just like advertisements or inviting some celebrities to dress wear their clothes.

Homework

Fill in the blanks in the paragraph below.
Choose from these words:
briefly      carmaker      catwalk      clothing      collections      decade      famous      floor      industry      success  

Ferrari is a ___ name in the car ___. It has a long history of ___ in motor sports. Its sports cars are a thing of luxury. The Italian company has entered the business of fashion. The 74-year-old ___ launched its own line of ___ at its factory in northern Italy. The company ___ stopped production of its cars to let models walk down a ___ on its factory ___. Ferrari hopes its new clothes will allow it to diversify. A spokesperson told reporters that Ferrari’s clothing ___ could make up 10 per cent of the company’s profits within a ___ .

Find the unnecessary or missing words in the paragraph below.

Ferrari’s new, ready-to-wear was created by 37-year-old fashion designer Rocco Iannone. He used to work work for the fashion house. Mr Iannone’s clothes all used very bright colors. He made made great use of “Ferrari red,” the yellow used the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes be popular with younger people. He said, “The young generations have the power to to express the energy and the power Ferrari’s brand.” He added, “If you enter Ferrari store, it’s not because you need need another raincoat. You are looking for special.” Ferrari’s chairperson said the company “wants champion Italian excellence and the best of country’s creativity.”