F2F Class Notes (Li)

How fast does new ideas show up in the marketing industry? Can people consider these new ideas before they change?

Vocabulary

stubborn – to describe someone who has very set beliefs and is difficult to convince

ex. You may think old people are stubborn, but that is not necessarily true.

open-minded – willing to consider new ideas

ex. She may be old, but she is definitely more open-minded than you are.

dish-washer/dish washing machine

housework – to clean the house/wash the dishes

mop – to clean by wiping

ex. This new machine can vacuum and mop the floor.

2-in-1 – two-in-one

ex. Get this 2-in-1 cleaner to make your life easier.

consider – to think about sth

ex. Give me two minutes to consider this problem.

views – opinions/beliefs

ex. He is very willing to share his views on this subject.

criticise – to express disapproval of sth or sbd

ex. Reviewers criticised that the electric window cleaner is a waste of money.

era – time period

ex. Life was hard for everyone during the post-war era.

set in the present – now

old school – traditional

Grammar

at the back

in the front

Old people is hard work

Old people are hard-working 

If I really buy it in my house

If I actually bought it 

https://m.weibo.cn/1899293080/4626190684653979

It’s a dish-washing machine’s ad of Siemens. I saw it on wechat, and i was attracted.
The first half of this ad talked about the first time people saw a washing machine in 80’s. They doubted whether washing machine was really useful, or washing machine was expensive and wasted water. They had a lot of problems on it.
The second half is back to now, and we have a new dish-washing machine. We have similar doubts on the new machine.
This ad not just focus on the product, it’s talk about how people face to new things in different age. I think this ad targets those people have traditional thoughts. Siemens leads them to think again and accept on these new things by this ad.

Revised: 

It’s a dish-washing machine’s ad of Siemens. I saw it on wechat, and I was attracted.
The first half of this ad talked about the first time people saw a washing machine in the 80’s. They doubted/questioned whether washing machines were really useful, expensive or wasted water. They had a lot of problems with it/They criticised it.
The second half is back to the present/set in the present, and we have a new dish-washing machine. We have similar doubts with the new machine.
This ad doesn’t just focus on the product, it’s talk about how people face new things in different time periods/eras. I think this ad targets those people that have traditional thoughts/old school. Siemens challenges them to think again and accept new ideas with this ad.