F2F Class Notes (JJ)

Revised Homework:

Ferrari First Fashion Collection

Ferrari is one of the greatest names in the automobile history. It was founded by Enzo Ferrari in 1929 as a racing team. The company is famous for its “Ferrari red” cars and the prancing horse logo. I know this car brand from Formula 1 Race, Michael Schumacher is one of its most famous and greatest racing driver.

Several years ago, Ferrari already branched out into merchandising. It makes sunglasses, luxury pens, perfume, high-tech bicycles and watches. But now, Ferrari first fashion collection was launched on last Sunday June 13th, 2021. That is to say, Ferriari as a famous luxury carmaker officially announced that they would enter into the fashion industry.

Per Ferrari’s spokesperson, they hope its new clothes will allow it to diversify and that Ferrari’s clothing collections could make up 10 per cent of the company’s profits within a decade, trying to move into fashion and integrate with its core business as a lifestyle brand. This strategic change could attract young and female buyers, not only those who buy Ferraris, but also those who are aware of our brand and our values. As a female consumer, I can’t afford a Ferrari car, but I can afford clothing with the “Ferrari” brand.

Ferrari is a famous name in the car industry. It has a long history of success in motor sports. Its sports cars are a thing of luxury. The Italian company has entered the business of fashion. The 74-year-old carmaker launched its own line of clothing at its factory in northern Italy. The company briefly stopped production of its cars to let models walk down a catwalk on its factory floor. Ferrari hopes its new clothes will allow it to diversify. A spokesperson told reporters that Ferrari’s clothing collections could make up 10 per cent of the company’s profits within a decade.

Ferrari’s ready-to-wear clothing was created by a 37-year-old fashion designer. He used to work for the brand Armani. He used many bright colours, including “Ferrari red” and the yellow used in the Ferrari logo. The designer hopes his clothes will be popular with young people. He said: “Young generations have the power to express the energy and the power of Ferrari’s brand.” He added: “If you enter a Ferrari store…you are looking for something special.” Ferrari’s chairperson said the company wanted to show Italian excellence, “and the best of our country’s creativity”.

they enlarge their aim group —> target audience

Vocabulary

lucrative: can make a lot of money

Ex： The luxury industry is very lucrative.

durable: something that lasts

Ex：Lamb skin bags are not as durable as cow leather bags.

architecture: 建筑

immigrant: 移民

outlet

Pronunciation

lucrative: lu-krah-tiv

make more and more can afford this brand —> allow more people to afford this brand

leather: let-ther

Read the article and write about your thoughts on this topic:

The rise of fake news

In December 2016 Edgar M. Welch drove six hours from his home to Washington DC, where he opened fire in a pizzeria with an assault rifle. He had previously read an online news story about the restaurant being the headquarters of a group of child abusers run by Hillary Clinton. He decided to investigate for himself; fortunately, no one was hurt.

The story about Hillary Clinton is one of the most famous examples of the growing phenomenon dubbed ‘fake news’. The conspiracy theory about the pizzeria began to appear on websites and social networks in late October, before the US election. This was quickly denounced by publications such as The New York Times and The Washington Post. However, many people thought that these papers were themselves lying for political ends and instead of disappearing, the fake story snowballed. Tweets from ‘Representative Steven Smith of the 15th District of Georgia’ claimed that the mainstream media were telling falsehoods. Even though both this name and district were invented, the message was re-tweeted many times. A YouTube refutation of the New York Times article got 250,000 hits.

Fake news stories can be hard to control for several reasons. Many people mistrust established news sources and others just don’t read them, so the debunking of a fake story by a serious newspaper or TV channel has limited effect. In addition, the internet is very hard to police. When users are caught misusing one media platform, they simply go to another one or start up a website themselves.

There are also various reasons why people create fake news. Some have political motives, to belittle or incriminate their opponents. Other websites, like The Onion, deliberately publish fake news as satire – humorous comment on society and current affairs. Another group is in it for the profit: many people clicking on entertaining fake news stories can bring in a lot of advertising revenue. One man running fake news sites from Los Angeles said he was making up to US$ 30,000 a month in this way. There are also those, like the small-town teenagers in Macedonia who wrote fake news stories about Donald Trump, who seem to be motivated partly by money and partly by boredom.

So, what can we do to stop fake news spreading? First, make sure that the websites you read are legitimate, for example by looking carefully at the domain name and the About Us section. Check the sources of any quotes or figures given in the story. Remember that amazing stories about famous people will be covered by the mainstream media if they are true. Only share stories you know are true and let your friends know, tactfully, when they unknowingly share fake news. Together we can turn around the post-truth world!