F2F Class Notes (Ben) [R]***

“Free premiums are usually small gifts or merchandise included in the product package or sent to consumers who mail in a request along with a proof of purchase.
In/On-package free premiums include toys, balls, trading cards, or other items included in cereal packages, as well as samples of one product included with another.

Surveys have shown that in/on-package premiums are consumers’ favorite type of promotion. Package-carried premiums have high impulse value and can provide an extra incentive to buy the product.

However, several problems are associated with their use.
First, there is the cost factor, which results from the premium itself as well as from extra packaging that may be needed.”

Vocabulary

mail in = post, send a snail mail (made of paper)
Please mail in the documents to me to my home address.

a request = something you ask for in a formal or polite way
a request for help, a request for assistance
It’s usually used in the professional world

I made a request for a new office last week.
I didn’t know how to assemble my new shelves, so I made a help request to the shop.
Customers can request a free premium by mailing in a request.

a proof = the substantiating evidence that you did something
We had the proof that he was a thief when we saw him on security cameras.
If you want your free premium, you should mail in a proof of purchase along with your request.

Grammar

Anything can become an adjective if you put hyphens ‘—-‘

A five-year-old child
An eat-as-much-as-you-can restaurant
A golden-hair woman
A he-said-she-said argument
After the crash, the two drivers were engaged in a he-said-she-said argument about whose fault it was, so it was hard for me to tell who was lying.