F2F Class Notes (Aileen)

Read this article about athleisure:

Bring your ppt deck and let’s go over it and practice.

Athleisure wear: A trend movement in the fashion and sportswear industries

Well, my favorite piece of work that I have done at our company is one documentary video for Nike yoga.

Well, my favorite piece of work that I have done at our company is A documentary  for Nike Yoga.

That’s the first time Nike releases yoga products in China. They decided to collaborated with us for announced that information.

It was the first time Nike launched yoga products in China. They decided to collaborate with us for the big announcement/big news. 

Nike yoga’s brand slogan is: every body is yoga body, means don’t mind what gender you are, what weight you have. So I planned to produced one video to focused on that.

Nike yoga’s brand slogan is: “Every body is a yoga body.”  This means yoga isn’t limited to your gender or weight.  Therefore I produced a video that reflected that mindset. 

First of all, that’s the documentary video. Tells different stories about 6 people. Which means through those stories to showing people: you can do it, just do it.

The documentary tells the story about 6 different people.   Through these stories they are showing people that  “you can do it,” just as Nike’s famous slogan  is “Just do it.”

Second of all, we find those people from our media account, they has different experiences with yoga. We interviewed them about themselves, yoga experience and sports opinions.Also take them go to really beautiful outside places to shot the video.

We found these people with different experiences with yoga through our media account.  We  then filmed and interviewed them about themselves, yoga experiences and opinions about sports in really beautiful outdoor sceneries.

Vocabulary

athleisure

your target audience is at a higher calibre than those of other brands.

collection

short-film

expand

more confidence about ourselves.

face of —-brand

amongst young people

be more convincing