F2F Class Notes 7th May (Tanya)

Vocabulary

to appeal – to attract

e.g. Automakers are trying to appeal to budget-conscious car buyers.

budget-conscious – they pay attention to their budget

e.g. I’m a student, so I’m very budget-conscious.

joint venture – when companies work together, they form a joint venture

e.g. Ford is involved in a three-way joint venture in China.

industry – 行业

e.g. The car industry is very big in China.

beyond – past, more, further

e.g. The industry wants to go further than Beijing and Shanghai, wants to expand beyond Beijing and Shanghai.

Automakers will race to appeal to budget-conscious Chinese car buyers as the industry expands beyond the wealthy coastal cities in the east, Ford Motor Co’s Asia chief said on Tuesday.

As they expand more heavily into central and western China, automakers can appeal to price-sensitive consumers by offering multiple vehicles within the same size segment at varying prices, Joe Hinrich said.

“The growth expected the rest of this decade in China is largely to come from the central and western parts of the country which are more value-oriented,” he told reporters at Ford’s headquarters in Dearborn, Michigan. “You’ll need to serve those customers differently,” he added.

Ford’s plan to introduce 15 new vehicles in China by 2015 began with last month’s launch of the new Focus. Hinrich said last month in Beijing that Ford plans to sell cars priced below the Fiesta, currently their cheapest model in Asia with a price ranging from $12,300 to $17,500.

Ford sales in China rose 24 percent in April to 54,881 vehicles because of strong demand for the Focus.

Ford makes the Fiesta, Focus, Mondeo and other vehicles in China in a three-way joint venture with Chongqing Automobile Company and Japan’s Mazda Motor Corporation.

Write a business email. You’re planning Tanya’s birthday party and you need to contact a supplier for balloons. You need to ask how much 500 balloons would cost.

Tanya only wants red and blue balloons.

Email Writing Template